Changing the Way You Look at Exercise...Forever!™ Which would YOU rather invest in? | THIS?
 | OR THIS?
 |
| TRADITIONAL
FITNESS CLUBS | 20 MINUTES TO FITNESS |
Weekly time commitment required | 3 to 5 hours | 20 minutes |
Exercise protocol | Whatever consumers choose | Medically based; performed on physical therapy equipment under the direction of a personal coach |
Work out environment | Mass consumer "warehouse" | Quiet, semi-private studio |
Work out attire | Sweats and lycra | Come as you are; or
Clientele can work out in business clothes if they wish* |
Target market | Anyone willing to pay a monthly membership fee | Affluent consumers, including aging Baby Boomers who value safe, effective, doctor-approved workouts |
Personal Trainer | Optional, with additional fee | Personal Fitness Coach at every session, no additional fee |
* 20 Minutes to Fitness studios are kept cool and comfortable.
Get in on the ground floor of a business that is revolutionizing the health and fitness industryIntroducing 20 Minutes to Fitness: THE FUTURE OF FITNESS20 Minutes to Fitness is a medically based approach to fitness that makes traditional health clubs obsolete. It also delivers just what today's busy, results-oriented population needs: a proven and effective way to build strength with just ONE - 20 minute session a week.
20 Minutes to Fitness: 
- produces more effective results than traditional fitness approaches
- reduces exercise time by up to 90%, requiring only one 20 minute session a week
- sweatless workout – can be done in street clothes (no showers or locker rooms required)
- commands premium pricing
- appeals to an affluent demographic
- maximizes staff productivity
- offers many add-on revenue-generating opportunities
Why invest in a 20 Minutes to Fitness franchise?You'll own the market. Traditional fitness centers are a commodity business. 20 Minutes to Fitness is the FIRST in a new niche of medically based centers that rely on proven, slow cadence training techniques performed on specially calibrated physical therapy equipment.
You can be the first in your community to enter this new wide open niche. You can command premium prices. Because 20 Minutes to Fitness uses a unique, medically based health and fitness protocol, you set the rules in pricing. Your clients get the attention of a personal coach and the results of a three-times-a-week training regimen, in just a fraction of the time.
You will maximize staff productivity. Because each training session takes only 20 minutes, your personal fitness coaches can train twice the number of clients in a day than traditional personal trainers, increasing the opportunity for higher revenues.
You can increase revenues by adding additional services. In addition to our standard services, you can add our special training program just for golfers --
20 Minutes to Par®-- and our nutrition program,
Eat 2 Be Fit, to boost revenues.
2011 © 20 Minutes to Fitness
