About Krispy Kreme
Krispy Kreme Doughnuts, founded in 1937, has become one of the fastest growing retailers of gourmet and specialty doughnuts. Ever since founder Vernon Rudolph cut a hole in the outside wall of his shop to sell freshly baked doughnuts to customers walking by, Krispy Kreme has been known for the "hot doughnut" experience. Owners of a Krispy Kreme franchise benefit from a high-quality and affordable product, innovative marketing and a customer base that has been known to line up before dawn to buy its product. Although there are 30 different varieties, Krispy Kreme is most famous for its Original Glazed, an unusually light and airy doughnut made from a secret recipe that dates back to the 1930s. From its "doughnut theater" concept, where customers can watch the doughnuts being made, to the "Hot" light in the window that lets passersby know the signature Original Glazed doughnuts are fresh out of the oven, Krispy Kreme is one of the more unique franchise opportunities available.
Krispy Kreme Franchise Information
Krispy Kreme has experienced rapid growth recently, and now has 773 locations in 22 countries around the world. Its product is popular across all major demographic groups and income levels. Franchisees come to Krispy Kreme from a variety of retail and professional backgrounds. Approximately 10 million doughnuts are sold per year, per location. Krispy Kreme franchises bake fresh doughnuts, in-house, three times a day. Those who have chosen to start a franchise with Krispy Kreme have reported good corporate support and a high level of satisfaction with its marketing efforts, especially in recent social media campaigns. Its "doughnut theater" concept, the one-of-a-kind "Hot Doughnuts Now" sign, and a consistently delicious product contribute to its very strong brand recognition. For first-time franchisees looking into franchises for sale, Krispy Kreme should be considered a very good choice.