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Custom Manufacturing Business - Entrepreneur Wanted
| Asking Price: | $1,000,000 | Inventory: | $11,275 ++ |
| Gross Revenue: | $3,148,000 | Real Estate: | n/a |
| Cash Flow: | $288,789 (comments below) | FF&E: | $1,446,000 ++ |
| ++ included in the asking price ** not included in the asking price | |||
| Cash Flow Comments: Seller's Discretionary Earnings | |||
Most people without knowledge of the printing industry think all printers are the same. In fact, many think Kinko’s can provide them with the same service and quality that the local, experienced print shop provides. This is like saying 7-11 is the same as Whole Foods Market.
Printing is a custom manufacturing business requiring specialized knowledge and technology to produce multiple products on demand with high quality in a timely fashion. Not an easy task especially if one wants to keep their customers happy. For over 15 years, this is what the current ownership of this business has provided.
Current ownership is seeking buyer with managerial and marketing skills to lead the company to take advantage of future economic conditions and technology for print to web marketing solutions. There is immediate opportunity for improvement that can have strong impact on profitability.
Ownership willing to stay and manage the production side of the business.
After years of being in the “printing business”, ownership realizes the future requires a different focus. The future includes being the marketing solution provider for small business owners. How so? By creating and delivering customized personalized direct mail to web marketing campaigns for businesses. In today’s “new economy”, we all need to differentiate by serving and communicating with customers in a way that benefits them.
According to the Direct Marketing Association’s recent study, 42% of interested direct mail recipients prefer to respond on line to offers received in the mailbox.
Marketers have found by utilizing personalized direct mail to drive recipients to a website results in obtaining the “best customers”. That’s because the message is much more relevant and personal to the customer.
Company has the technology to provide this unique advantage. Great opportunity for new owner to increase profitability by focusing on underserved niche in this market.
Printing is a custom manufacturing business requiring specialized knowledge and technology to produce multiple products on demand with high quality in a timely fashion. Not an easy task especially if one wants to keep their customers happy. For over 15 years, this is what the current ownership of this business has provided.
Current ownership is seeking buyer with managerial and marketing skills to lead the company to take advantage of future economic conditions and technology for print to web marketing solutions. There is immediate opportunity for improvement that can have strong impact on profitability.
Ownership willing to stay and manage the production side of the business.
After years of being in the “printing business”, ownership realizes the future requires a different focus. The future includes being the marketing solution provider for small business owners. How so? By creating and delivering customized personalized direct mail to web marketing campaigns for businesses. In today’s “new economy”, we all need to differentiate by serving and communicating with customers in a way that benefits them.
According to the Direct Marketing Association’s recent study, 42% of interested direct mail recipients prefer to respond on line to offers received in the mailbox.
Marketers have found by utilizing personalized direct mail to drive recipients to a website results in obtaining the “best customers”. That’s because the message is much more relevant and personal to the customer.
Company has the technology to provide this unique advantage. Great opportunity for new owner to increase profitability by focusing on underserved niche in this market.
About the Business
Year Established:1996
Employees:30 full time -
Facilities:Facilities consist of two buildings. Main building is 11,517 s.f. with triple net rent of $7,635. Other building is 9,500 s.f. with triple net rent of $4,700 per month. It is believed that these leases can be renegotiated at a lower monthly price. Additionally, with some "reconfiguration" the current space could be reduced.
Market Outlook and Competition:Company has unique niche as marketing services solution provider to small business owners. This opportunity has not been fully utilized in the past due to ownership working "in the business" rather than "on the business". This is a common issue with many business owners. As Michael Gerber, author of "The E-Myth" says - "most businesses are started by technicians, not entrepreneurs". And to get to the next level, an entrepreneurial mindset is needed. This is the case with this opportunity. The company has the necessary equipment and tools to provide the services. Implementation by marketing focused ownership is required.
About the Sale
Management Training and Support:Seller is willing to stay on and run production side of business.
Reason For Selling:Current ownership is seeking buyer with managerial and marketing skills to lead the company to take advantage of future economic conditions and technology for print to web marketing solutions. There is immediate opportunity for improvement that can have strong impact on profitability.
KEYWORDS: manufacturing, technology, marketing, printing, business, online, direct mail, web, print, custom
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Industry: Manufacturing
Segment: Paper and Packaging Manufacturing Next Listing: Newspaper Publication
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The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. Please review the full Disclaimer here.
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