THE Business for Sale Marketplace

This business is a thirteen year old, mail distributed, advertising publication featuring coupons for local businesses. Established in 1996 and currently serving a territory of approximately 80,000 mailing addresses, the coupon book promotes a wide spectrum of businesses including dentists, chiropractors, restaurants, auto repair shops, drycleaners, and home & carpet cleaning services.

This business model offers a variety of attractive attributes to an entrepreneur. The first attractive attribute is that territory representation is a less than full-time business activity that can be virtually run from within another company, in a stand alone office, or as a home based business. The less than full-time nature of the business is created by the fact that publications are produced annually (January, March, April, June, July, September, October, and December) with cut-off dates for ad placement more than a month in advance of circulation. This cut-off date to distribution time gap creates a space of time for other leisure or entrepreneurial activities. It also creates a sales space, so advertisers are not aggressively contacted on a continual basis. The second attractive attribute of this business is that a majority of production responsibilities are delegated. This creates a business model that has limited overhead and managerial responsibility for a sales person. The third attractive attribute of the business is that a significant percentage of customers are retained from publication to publication creating a base of revenue that can be depended on for each publication. It is also that foundation of reoccurring revenue that creates the opportunity for significant cash flow out of each issue due to the incremental profitability of the business model. A fourth attractive attribute of the business is that it creates an opportunity to barter services for personal benefit.