RETAILER OF WOODEN PLAY STRUCTURES, CHILDREN’S FURNITURE AND RELATED ACCESSORIES
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The Company operates two indoor retail showrooms with a full line of products as well as an outdoor sales lot offering outdoor play equipment and an outdoor sub-dealer carrying play equipment at a fourth location. The Company’s database is comprised of over 6,000 customers. Due to the retail nature of Company’s business model, the Company has minimal customer concentration. Historically, the Company’s largest customers attributed to less than 1% of total sales. The Company utilizes a discounted MSRP (Manufacturer’s Suggest Retail Prices) approach to selling, in which the Company uses a perceived value to establish a starting point rather than assuming the customer understands this idea. Through the Company’s quote system of selling, the Company shows the full value of the products and services before discounting.
• Superior Name and Reputation: The Company enjoys a 31+ year reputation for quality products and services, competitive prices and superior customers support.
• Low Employee Turnover: In an industry with relatively high employee turnover, this Company had an average employee retention rate of approximately 70% from 2006 to 2008 --- considerably better than most regional and national firms in the furniture industry.
• Low Capital Expenditure Requirements: The Company’s minimal capital expenditure requirements allow the Company to quickly expand its market share and more effectively grow its operations.
• Experienced Management Staff: The Company has developed a strong management that are some of the most experienced in the industry and play an integral role in the ongoing success and growth of the Company. The Company’s management team is focused on providing quality products and service, coupled with proactive and responsive customer service.
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