Menchie's is a fast-growing chain of frozen yogurt shops that provides customers the opportunity to create their own custom combinations. With a self-serve design, Menchie's offers more than 100 unique rotating flavors and more than 60 rotating toppings at each location. Servings are paid by the ounce so customers are only paying for what they want. Already a favorite spot among Hollywood's hottest celebrities such as Taylor Swift, Jennifer Lopez, and Justin Timberlake, and families across the country, Menchie's upbeat environment and endless selections makes it appealing for everyone. Menchie's has more than 35 locations open in 11 states, with an additional 45 currently in development, and is poised to total more than 120 locations throughout the country by the end of the year.Menchie's Customer Experience
Superior Product Quality
With Americans becoming increasingly health conscious, frozen yogurt is quickly becoming the coolest treat they can indulge in without the guilt. At Menchie's we have conducted extensive research and consumer testing to develop proprietary yogurt blends packed with probiotics and enriched with calcium, protein, Vitamin A and iron.
In fact, our yogurt contains the Live Active Culture (LAC) seal and is certified by the National Yogurt Association (NYA).
With many low carb, no sugar added, dairy free, nonfat, gluten free and kosher varieties, even the healthiest eaters can find something they enjoy.
Menchie's customers serve themselves an unlimited mix of yogurt and toppings at a convenient self-serve station with more than 100 rotating yogurt flavors and more than 60 rotating toppings. Our freshly made waffle bowls offer another fun and crunchy taste twist.
Whether our customer are chocolate lovers, carb-conscious, or getting their daily fruit intake, Menchie's offers them the perfect treat.
Operate Your Own Menchie's
While some say happiness can be achieved through reaching business goals, they're usually referring to those individuals lucky enough to truly love what they do and don't view their business as work. Menchie's is proud to provide this scenario to over 100 franchise owners.
We offer an incredible business model where owners can leverage their experience and skills to build a rewarding lifestyle and a healthy income.
As a Menchie's owner you'll be able to promote the business in your local community, interact with customers, build a team and maximize your potential. You'll enjoy the Menchie's lifestyle, gaining back your personal freedom and having the flexibility to make those special moments with friends and family.
Incredible Business Model
Thousands of details and special touches are what has made all the difference in Menchie's customer experience and our business model. Our business model is & quot;customer-centric,& quot; ensuring that customers build brand loyalty from their first visit forward. We focus on the experience, understanding that no matter what mood the customer was in when they walked through the door, they are going to leave happier.
From a business perspective, our stores rapidly evolve into highly profitable businesses with real equity in the community.
Our operational and marketing systems are very innovative, focusing on growing efficiencies and generating profits. Our franchisee benefits include, but are not limited to the following:
- Franchise support
- Industry knowledge
- Power of branding
- Economies of scale – buying power
- Real estate assistance
- Systems, training and store operation
- Year-round marketing and brand development
Market Demand for & quot;Best in Class& quot;
Menchie's & quot;best in class& quot; positioning is not based on price, it is based on customer experience and satisfaction. From the onset, Menchie's was developed to gain international acclaim and brand recognition. After just five brief years, we are well on our way as one of the most innovative and fastest growing brands in our industry. Our positioning is simple: be the best in customer experience, product quality and innovation. Our stores are modern, uniquely designed to provide customer freedom-of-choice with staff nearby to assist in a moment's notice. Our franchise owners typically secure leases in high-profile indoor malls, outdoor malls and high-traffic retail locations.
Inherent marketing demand and industry growth statistics provide a compelling reason to join Menchie's in our quest for global market dominance.
Not only do 90% of all U.S. households regularly consume frozen desserts, but the away-from-home frozen dessert purchases totaled more than $13.9 billion in 2008. By 2012, that number is expected to more than double to $28 billion (Marketing Daily).
& quot;We have had an amazing experience with the Menchie's marketing team, and they have guided us every step of the way. Their knowledge and expertise have really made us feel at ease during this entire process. We have never doubted that our investment has been spent well. Menchie's makes us feel like we are a part of a growing family, and we are so excited and proud to be franchisees.& quot;
– Marla and Diego Halac, Menchie's Sherman Oaks 098778ifpg201409
