Trudy Parker

Introduction

Trudy Parker is a seasoned business broker, commercial real estate professional, and serial entrepreneur based in Asheville, North Carolina. As Owner and President of Asset Marketing Brokers, Inc. and Asset Marketing Group, Inc. (founded in 1987), she specializes in helping business owners confidentially sell their companies while maximizing value across Western North Carolina and Upstate South Carolina.

With decades of experience, Trudy has successfully brokered hundreds of business transactions, guiding owners through what is often one of the most important financial decisions of their lives. She primarily represents closely held businesses valued under $10–15 million, with EBITDA/SDE up to approximately $5 million.

Her approach goes beyond simply “listing a business.” She works closely with owners to prepare, position, and market their companies to qualified buyers—leveraging best-in-class marketing materials, secure data room processes, and targeted outreach to drive strong interest and successful outcomes.

As a former entrepreneur who started her first business at age 19 and co-founded five companies, Trudy understands firsthand the emotional and financial complexity of selling a business. Her clients value her ability to combine practical experience with strategic insight, particularly in areas such as cash flow optimization, valuation, deal structure, and negotiation.

She also brings dual expertise in business brokerage and commercial real estate, allowing her to seamlessly manage transactions where property is a key component—ensuring no value is left on the table.

Education & Continuing Education
Undergraduate degree in Psychology, University of North Carolina at Asheville (UNCA)
Graduate studies in Business and Marketing, Thunderbird School of Global Management - Arizona
Ongoing professional development in finance, accounting, commercial real estate, SBA regulations, business law updates, and emerging technologies, including AI, to stay ahead of market trends and deliver informed guidance to clients

Trudy is known for her confidentiality, integrity, and results-driven approach, and is trusted by business owners to navigate the sale process with discretion and professionalism.

If you are considering selling your business—now or in the future—Trudy welcomes a confidential conversation.

Offices in Asheville, NC and Greenville, SC