Contact Broker
Springdale, Arkansas
Affiliated Broker
Jon Holbert
About the Company
CBI has been the trusted partner to Main Street and Lower Middle Market Business Owners since 1994. With nearly 800 successful, confidential, business sales, CBI is the advisor you can trust to earn more cash at closing. Regardless of the business value, the CBI TEAM respects all business owners and provides professional, confidential business sale consultation.
Broker Biography
Introduction
About Martin Walker
Martin Walker is a seasoned serial entrepreneur, digital marketing strategist, commercial real estate professional, and business broker dedicated to guiding business owners and buyers through the high-stakes process of buying, valuing, and selling companies. With decades of hands-on experience starting, scaling, positioning, and successfully operating companies across multiple industries, Martin brings an insider’s perspective to every transaction.
He understands firsthand what goes into building enterprise value from scratch, managing operations, navigating market shifts, and preparing an asset for a successful exit. Rather than approaching business brokerage from a purely transactional mindset, Martin operates as a strategic advisor who understands the emotional and financial complexities involved in transitioning ownership.
Background & Entrepreneurial Experience
Over the course of his career, Martin has built a reputation for innovation, business growth, and market leadership. His background spans agency ownership, technology development, and real estate finance, providing a unique multidimensional skill set rarely found in business brokerage.
Ad Agency Founder & Brand Strategist: Martin founded and operated an award-winning advertising agency, working directly with business owners to refine their messaging, capture market share, and build high-converting marketing systems.
Search Engine Optimization & Digital Growth: Recognizing early on the shift toward digital acquisition, Martin built a specialized SEO firm dedicated to driving search visibility and revenue growth for small-to-medium enterprises.
Custom Web Software Development: To solve complex operational and marketing challenges for clients, Martin led the development of custom web software solutions designed to give businesses a distinct competitive edge in crowded digital markets.
Commercial Real Estate & Mortgage Lending: Holding an active Arkansas Real Estate License paired with a background in mortgage lending, Martin possesses deep knowledge of real estate assets, commercial property evaluation, capital structures, and deal financing.
A 360-Degree Approach to Business Brokerage
Selling a business is rarely just about financial statements—it requires effective marketing, strategic position, confidentiality, and deal execution. Martin’s diverse professional background allows him to analyze businesses from every angle:
Strategic Market Positioning: Leveraging his digital marketing and branding expertise, Martin knows how to package a business to highlight its strengths, hidden growth opportunities, and competitive advantages to attract qualified buyers.
Financial & Real Estate Integration: Whether a transaction includes real estate assets, lease negotiations, or seller financing structures, Martin’s background in real estate and lending ensures a seamless evaluation of the total deal value.
Confidentiality & Clarity: Maintaining strict confidentiality is paramount when listing a business. Martin implements rigorous vetting procedures to protect client operational security, vendor relationships, and employee retention throughout the sales cycle.
End-to-End Deal Guidance: From initial valuation and confidential marketing through negotiation, due diligence, and closing, Martin provides clear, step-by-step guidance to minimize friction and maximize value.
Deep Roots in Northwest Arkansas
Based in Springdale, Martin is deeply invested in the economic vitality and entrepreneurial spirit of Northwest Arkansas. He stays closely connected with local business networks, monitoring regional economic expansion, corporate movements, and commercial growth across NWA.
Whether working with established local founders preparing for retirement or incoming investors seeking cash-flowing opportunities in one of the fastest-growing regions in the country, Martin serves as a trusted local conduit for commercial transactions.
Life Outside of Brokerage
When he is not analyzing financials or negotiating transactions, Martin is an active part-time musician playing blues and rock guitar across the local Northwest Arkansas music scene. He is also an avid tech enthusiast who spends time exploring emerging technology and AI, always looking for new ways technology can transform business operations. Above all, Martin values quality time spent with his family and pets in Springdale.
Services Provided
Business Seller Representation: Confidential marketing, buyer screening, valuation guidance, and full-service deal negotiation for business owners preparing for exit.
Business Buyer Representation: Strategic matching for individual buyers, corporate entities, and private investors seeking acquisitions in Arkansas.
Commercial Real Estate Services: Integration of real property sales, commercial leases, and asset disposition alongside business transactions.
Opinion of Value & Exit Planning: Helping business owners evaluate current market value and structure long-term strategies for eventual sale.
Services Provided
As a premier business broker serving Northwest Arkansas, I offer confidential advisory services for lower middle-market business owners and buyers, specializing in companies valued between $1M and $5M.
I combine deep local market intelligence with decades of experience as a founder, marketer, and real estate professional. Having built and scaled enterprise ventures in digital marketing, advertising, and real estate, I bring a strategic advantage to every transaction. I know how to position companies to command premium market pricing while maintaining absolute confidentiality throughout the process.
Core Advisory Services:
Range of Value Analysis: Applying market intelligence, financial data, and industry comps to establish a competitive range of value and a strong asking price that maximizes seller yield.
Targeted Business Marketing: Leveraging advanced digital marketing and bespoke SEO strategies to anonymously target accredited investors and strategic buyers without alerting employees, competitors, or customers.
Deal Structuring & Advisory: Guiding negotiations, exit timing, and transaction frameworks to ensure maximum payout and alignment with long-term financial goals.
Buyer Vetting & Qualification: Rigorously screening financial resources, acquisition criteria, and operational capabilities to bring only serious, high-intent acquirers to the table.
Real Estate & Asset Alignment: Navigating the combined sale of operating entities and real property, ensuring every asset class is positioned for maximum leverage.
Whether you are preparing a legacy business for a profitable exit or looking to acquire a thriving enterprise in Northwest Arkansas, I deliver high-touch executive guidance at every step.
Areas Served
Bill brings a wealth of knowledge and firsthand experience to the process of selling your business. As a former business owner, he understands the life of an entrepreneur—the uncertainty, anxiety, stress, sleepless nights, and immense pride that comes with building something from the ground up. An Oklahoman at heart, Bill earned degrees from Southern Nazarene University and Oklahoma City University. He began his career as a civilian at Tinker Air Force Base, spending over a decade in the Maintenance Directorate and AWACS program office. Driven by a passion for entrepreneurship, Bill transitioned from his role at Tinker to start his own business, which he successfully grew into a thriving enterprise. Under his leadership, the business expanded to locations in Tulsa, Fort Smith, Little Rock, and across Tennessee, eventually encompassing a portfolio of eight units. When the time came, Bill made the difficult but meaningful decision to sell his business to care for his parents during their final days as their primary caregiver. Bill’s professional journey has given him deep insight into every facet of business ownership, including the challenges and complexities of selling. With his entrepreneurial mindset, straightforward approach, commitment to honesty, Bill is a trusted partner who will guide you through the sales process with expertise and understanding.
John is a lifelong Oklahoman, born in Tulsa and raised in Owasso. He earned a bachelor’s degree in finance in 1987 and went on to receive both a master’s degree and doctoral degree. He has owned and successfully operated multiple businesses and is a highly-motivated and national award-winning sales professional and M&A specialist. He is married to the love of his life, Primavera, a beautiful Peruvian who is also a successful Tulsa business owner, and together they love traveling, going to movies, serving and volunteering, University of Oklahoma sports, and between them have seven children and six grandchildren.
Carol is an established Business & Real Estate Broker in Arkansas. She has over 30 years of diversified experience in business ownership, including founding three highly-successful companies, and then selling them after 15 years of solid growth. Raised in Mountain Home, Arkansas and a graduate of Ouachita Baptist University, she is proud of her Arkansas roots. She is married to Rip Gresham- also an Arkansas native. Together, they have also owned and operated multiple businesses in Arkansas and Oklahoma. Their experience and knowledge ( Business ownership, CPA, Real Estate development & construction along with Marketing and a large network) have created a solid base of Buyers & Sellers. Carol has been a licensed real estate broker in Arkansas since 1986. Furthermore, she has worked with apartment developers across the United States as a market research analyst. Her involvement includes providing market research analysis, conducting feasibility studies for potential new properties, and selling existing multi-family complexes in addition to a variety of real estate transactions. For the past 8 Years, Carol has been helping individuals and companies sell their businesses. She works with owners to find and secure qualified buyers for their business. She also works with Buyers/Investors who are interested in purchasing a business and finding the perfect business investment.
With over 30 years as a serial entrepreneur, Dave Godwin has built, scaled, and successfully exited multiple businesses, mastering the key drivers of operations, growth, and profitability. His expertise in deal-making and commercial real estate gives both sellers and buyers a strategic advantage in navigating business transactions. He holds an Arkansas Real Estate Executive Broker License and is a Certified Business Intermediary (CBI) with the International Business Brokers Association (IBBA)/M&A Source, earning the prestigious Chairman’s Circle Award. As a Certified Value Builder, Dave helps entrepreneurs strengthen and scale their businesses to maximize value at exit. Dave is passionate about helping business owners maximize their exit strategy. He works closely with entrepreneurs to overcome challenges, increase business value, and position their companies for top-dollar sales. With deep expertise in taking businesses to market and navigating the transaction process, he ensures a smooth and successful exit for his clients.
I am a family man who enjoys spending quality time with my loved ones. I have a wife and two beautiful children who mean the world to me. I am an avid outdoorsman who loves to explore nature and engage in various outdoor activities such as hiking, camping, and fishing. I find solace in the serenity of the great outdoors and enjoys the thrill of adventures. Prior to joining the CBI team, I spent 20+ years as a leader in the hospitality industry where I developed professional and personal relationships with people in a diversified network across Arkansas. I have always had an interest in developing business ideas and implementing simple changes to improve efficiencies and increase profitability. Before that, I served in the U.S. Army for several years, where I developed a strong work ethic, discipline, and leadership skills. I take pride in my service to my country, and I value the lessons I learned from my time in the military. I am a graduate of the University of Arkansas at Little Rock (UALR), where I earned my bachelor's degree in business administration with an emphasis in finance and risk management. I am also a licensed real estate agent in the state of Arkansas. I am a lifelong learner who is always seeking to expand my knowledge and skills to become a better professional. In all aspects of my life, I strive to be the best version of myself, whether that's as a husband and father, as a business professional, or as an outdoorsman. I believe that hard work, dedication, and a positive attitude are the keys to success, and I embody these qualities in everything I do. I look forward to working with you to better your organization or help you make our next dream come true.
About Martin Walker Martin Walker is a seasoned serial entrepreneur, digital marketing strategist, commercial real estate professional, and business broker dedicated to guiding business owners and buyers through the high-stakes process of buying, valuing, and selling companies. With decades of hands-on experience starting, scaling, positioning, and successfully operating companies across multiple industries, Martin brings an insider’s perspective to every transaction. He understands firsthand what goes into building enterprise value from scratch, managing operations, navigating market shifts, and preparing an asset for a successful exit. Rather than approaching business brokerage from a purely transactional mindset, Martin operates as a strategic advisor who understands the emotional and financial complexities involved in transitioning ownership. Background & Entrepreneurial Experience Over the course of his career, Martin has built a reputation for innovation, business growth, and market leadership. His background spans agency ownership, technology development, and real estate finance, providing a unique multidimensional skill set rarely found in business brokerage. Ad Agency Founder & Brand Strategist: Martin founded and operated an award-winning advertising agency, working directly with business owners to refine their messaging, capture market share, and build high-converting marketing systems. Search Engine Optimization & Digital Growth: Recognizing early on the shift toward digital acquisition, Martin built a specialized SEO firm dedicated to driving search visibility and revenue growth for small-to-medium enterprises. Custom Web Software Development: To solve complex operational and marketing challenges for clients, Martin led the development of custom web software solutions designed to give businesses a distinct competitive edge in crowded digital markets. Commercial Real Estate & Mortgage Lending: Holding an active Arkansas Real Estate License paired with a background in mortgage lending, Martin possesses deep knowledge of real estate assets, commercial property evaluation, capital structures, and deal financing. A 360-Degree Approach to Business Brokerage Selling a business is rarely just about financial statements—it requires effective marketing, strategic position, confidentiality, and deal execution. Martin’s diverse professional background allows him to analyze businesses from every angle: Strategic Market Positioning: Leveraging his digital marketing and branding expertise, Martin knows how to package a business to highlight its strengths, hidden growth opportunities, and competitive advantages to attract qualified buyers. Financial & Real Estate Integration: Whether a transaction includes real estate assets, lease negotiations, or seller financing structures, Martin’s background in real estate and lending ensures a seamless evaluation of the total deal value. Confidentiality & Clarity: Maintaining strict confidentiality is paramount when listing a business. Martin implements rigorous vetting procedures to protect client operational security, vendor relationships, and employee retention throughout the sales cycle. End-to-End Deal Guidance: From initial valuation and confidential marketing through negotiation, due diligence, and closing, Martin provides clear, step-by-step guidance to minimize friction and maximize value. Deep Roots in Northwest Arkansas Based in Springdale, Martin is deeply invested in the economic vitality and entrepreneurial spirit of Northwest Arkansas. He stays closely connected with local business networks, monitoring regional economic expansion, corporate movements, and commercial growth across NWA. Whether working with established local founders preparing for retirement or incoming investors seeking cash-flowing opportunities in one of the fastest-growing regions in the country, Martin serves as a trusted local conduit for commercial transactions. Life Outside of Brokerage When he is not analyzing financials or negotiating transactions, Martin is an active part-time musician playing blues and rock guitar across the local Northwest Arkansas music scene. He is also an avid tech enthusiast who spends time exploring emerging technology and AI, always looking for new ways technology can transform business operations. Above all, Martin values quality time spent with his family and pets in Springdale. Services Provided Business Seller Representation: Confidential marketing, buyer screening, valuation guidance, and full-service deal negotiation for business owners preparing for exit. Business Buyer Representation: Strategic matching for individual buyers, corporate entities, and private investors seeking acquisitions in Arkansas. Commercial Real Estate Services: Integration of real property sales, commercial leases, and asset disposition alongside business transactions. Opinion of Value & Exit Planning: Helping business owners evaluate current market value and structure long-term strategies for eventual sale.
I work with business owners and aspiring entrepreneurs to make buying and selling businesses a smooth, well-guided experience. I know these decisions come with a lot of moving parts, and I take pride in helping my clients navigate each step with clarity and confidence. Whether you’re ready to sell or looking for the right opportunity, I focus on keeping the process straightforward, confidential, and aligned with your goals.
John relocated to NWA from California in 1993, and he calls Arkansas home. He has a wife of 36 years, 3 grown boys and loves to engage with the community he works in. He is active in his local church, Antioch of NWA. John is a member of the International Business Brokers Association.



