Memberships:
Certifications:
Contact Broker
Broker Biography
Introduction
Rex is the only Certified Business Broker in Santa Cruz County. Local knowledge counts for everything in the Santa Cruz and Monterey areas. Rex Walters and Coast Business Brokerage guarantee a personal, professional, top-quality, and fully hands-on approach for your business selling or business buying needs. Rex specializes in larger Main Street-level businesses, and personally has 30 years of local start-up experience. He has personally started and/or sold nine of his own businesses in and around Santa Cruz, as well as hands-on management consulting experience in both the for-profit and not-for-profit sectors. Previously functioning as the president of Coastal Sol Foods, LLC, Rex is also a founding Partner with Bay Area Strategic Group, a Santa Cruz, CA based management consulting firm specializing in the areas of strategic business planning and human resources for small to medium-sized businesses, non-profit agencies, and entrepreneurial start-ups. He served as Executive Director of the Alliance of Communities for Sustainable Fisheries. He also is a former Strategic Management instructor at University of California, Santa Cruz, San Jose State University, and Chapman University. In his spare time he enjoys longboard surfing, outrigger paddling, and stand up paddling, both locally and in Hawaii, and loves to watch his wife Erica dance hula. Rex participates as a volunteer in the Santa Cruz Chapter of SCORE. Rex has earned a BA in philosophy, an MA in psychology, and an MA and PhD in Organizational Psychology, and considers himself a life-long learner.
For local, hands-on, personalized service, give Rex a call. Rex is a Certified Business Broker with the CA Association of Business Brokers.
Services Provided
Business Sales, Valuations, Business Planning, and Buyer representations.
Areas Served
Licensed In
- California — License number 01841628
Business For Sale Listings
Cash Flow: $32,000
Aptos, CA
View Details Well Established Juice and Smoothie Bar in Santa Cruz Vicinity
Seller currently works very part time, approx. 10 hours per week. Located in an excellent, high traffic shopping area in Aptos, Santa Cruz County, Clean Juice Aptos is a business offering healthy, nutritious alternatives to junk food and high sugar and caffeinated beverages. Quality and taste are the most important priorities for this delightful, well-established small business enterprise. Cleanses and cold pressed juices are specialties, as are acai bowls, protein smoothies, wraps, and other delicious meals. Mobile ordering and DoorDash delivery available. If pride of ownership in a terrific location are what you are looking for, this turn key operation may be you next step in life. Many great reviews on Yelp an Google. Seller says bring offers!Gross sales: $396,204. 3-year avg.SDE: $31,907. 3-year avg.Price: $150,000 + inventory. Est. at $5,000.Shop Size: 1014 SF +/- buyer to verify.HIGHLY CONFIDENTIAL. CALL OR EMAIL Less
Cash Flow: $139,696
Santa Cruz, CA
View Details Established & Beloved Children's Gym & Fitness in Santa Cruz Vicinity
BACK ON THE MARKET! SELLER SAYS BRING OFFERS!If you love children, children’s fitness and gymnastics, and want to live and work in the Santa Cruz area and make a good living, this just might be what you are looking for. Well established for 18 years, this business offers non-competitive classes for toddlers, preschoolers, and young children. Thirty-seven classes offered year round, including Winter and Summer camps. Fun and fitness make this the go-to children’s recreation and gymnastics hotspot in the area. Classes fill up fast! Easy access and plenty of parking make pick up’s and drop off’s easy and convenient for busy parents. Excellent reviews on Google and Yelp.Gross sales: $440,118. 3 year averageSDE: $139,696. 3 year average. Price: $320,000 + inventory.Shop Size: 1,856 SF, +/-. HIGHLY CONFIDENTIAL. CALL OR EMAIL BROKER DIRECTLY FOR NDA.COAST Less
Cash Flow: $321,000
California
View Details Well Established & Profitable ServiceMaster Franchises S. SF Bay Area.
NEW PRICE. $690KEXTREMELY GENEROUS SELLER FINANCING POSSIBLE FOR APPROVED BUYER. SELLER SAYS BRING OFFERS. POSSIBLY NO SBA NEEDED.Rarely available! Eight Servicemaster territories, South San Francisco Bay area. Based in Santa Cruz County. The smoke and fire restoration industry is growing due to factors like increasing natural disasters and aging infrastructure. Also, many governmental agencies are starting to allocate budgets for disaster repair. This is your chance to own one of the premiere franchises in this industry. This business comes fully equipped with the necessary equipment and vehicles to continue and expand across the 8 licensed areas, the largest land territory for this franchise in the state. Strong profit margins and leading name and brand recognition make this opportunity a must-have. This company does it all: Disaster restoration, Less
Cash Flow: $197,235
Santa Cruz, CA
View Details Established Award Winning Jewelry Store In Santa Cruz
PRICE REDUCED. SELLER SAYS BRING OFFERS.Available for the first time in decades, this award winning, boutique jewelry store, located in a very high foot traffic area of Santa Cruz will afford a lucky buyer not only pride of ownership, but also a very nice income in one of the most desirable places to live in the world. Catering to more of an upscale clientele, this store specializes in not only new sales, but also custom design work and expert repair. Diamonds, colored gems, engagement rings, wedding bands, and more. Honored by area customers as “Best Of” multiple times, this business is truly a “gem” for the right owner. In business for 45 years, the proven track record and repeat clientele speaks to the quality and sustainability of this business. Gross sales: $598,182. 3- year averageSDE: $197,235. 3-year averagePrice: $265,000 + inventory estimated at $350,000 Store Size: 420 SF. Buyer to verifyOffice: 245 SF. Less
Cash Flow: $385,484
Santa Cruz, CA Agent: John Lamay
View Details OEM Wiring Harness Manufacturer - B2B, Recurring, Relocatable
With over 25 years of proven performance, this established Santa Cruz area business designs and produces high-quality, cost-effective custom wiring harnesses, connectors and cabling solutions. These industrial products are integrated into OEM customers’ end solutions, enabling smooth product launches, reliable daily performance, and extended product life cycles. This embedded position drives recurring revenue and highlights the company’s strategic importance within its clients’ supply chains. The company is highly regarded for its certified offshore manufacturing partners, technical expertise, design innovation, consistent quality, cost-saving solutions, and fast turnaround times. These contract manufacturers hold factory-level industry certifications, ensuring scalable and compliant production for both prototypes and full production runs. B2B industrial markets served include automotive, medical, HVAC, security, tools, A/V, Less
Cash Flow: $374,000
Santa Cruz Co., CA
View Details Very Well Established Soil Testing Laboratory on CA Central Coast
BUSINESS IS IN ESCROW. BACK UP OFFERS ACCEPTED.Comments/Additional Terms: Offered for sale is an extremely well established soil testing lab that has provided testing and recommendations to the California Central Coast area for over 87 years! Located near the heart of the California Central Coast growing region, the lab prides itself on providing fast, accurate testing and recommendations with a very quick turnaround time. Among the many services provided, this company does soil, water, and plant tissue fertility testing. They also provide sample collection services and detailed recommendations. The business has maintained many of its customers for 40 years or more. New customers are generated via reputation, word of mouth, and via the website. The lab is turnkey and ready for a new owner to take the reins. A background in agriculture, soil testing, Less
Cash Flow: $190,000
Santa Cruz Co., CA
View Details Popular Gourmet Sandwich Shop with Beer and Wine Close to Santa Cruz
SBA PRE-QUALIFIED. 10% DOWN FOR APPROVED BUYER!PRICE JUST REDUCED TO $425,000 + INVENTORY.Here’s your chance to own a truly unique and profitable small business near the Santa Cruz coast and surfing beaches. This fast casual sandwich shop has built a strong local following by delivering high quality food with a creative edge. Every sandwich is made to order with premium ingredients, house made sauces, and their signature thick-cut chips, which are seasoned in-house and included with every meal. The menu offers a mix of familiar favorites and bold, chef-driven flavors that set it apart from chain restaurants and grocery store delis.The brand stands out for its consistency, personality, and loyal customer base. It has earned excellent reviews on Google and Yelp and is known not just for great food, but for providing a memorable guest experience. The concept is well-established yet still has room to grow under new ownership. Less
Cash Flow: $119,686
Santa Cruz Co., CA
View Details Established Web And Graphic Design Studio Santa Cruz
BUSINESS IS IN ESCROW. BACK UP OFFERS ONLY AT THIS POINT.UPDATE: SELLER WILL CONSIDER UP TO 75% GENEROUS SELLER FINANCING FOR APPROVED BUYER WITH 25% DOWN. SELLER SAYS BRING OFFERS!REAL ESTATE AND BUILDING PURCHASE IS NOW AN OPTION.If you have artistic talent and web design experience, AND want to live in Santa Cruz, one of California’s most desirable areas, and make a good living, this may be what you are looking for. Established for well over 30 years, this business prides itself on one-stop-shopping for graphic art, media, signs, and website design and hosting. Why ship your web and graphic design needs out of town, or overseas, when you can have personalized, hands-on quality and support right here locally? At surprisingly affordable prices!Seller happy to stay on and consult as needed after the initial training period. Well-established and cohesive team happy to continue on after the transition and help the new owner Less



