Bobby Mort

Ed Shapiro –9178815588 Business Broker | Entrepreneur & Food Industry Veteran Ed Shapiro is a lifelong entrepreneur with over 50 years of experience building, operating, and negotiating some of the most recognizable food and retail establishments in the New York and New Jersey area. His entrepreneurial journey began at just 18 years old when he purchased his first specialty grocery store on Madison Avenue in Manhattan—serving notable clientele including Forbes, Lefrak, and baseball legend Reggie Jackson. The store gained widespread recognition, with its produce and meats featured on multiple magazine covers. Ed quickly expanded his portfolio, becoming the owner of one of the largest delis in New Jersey. His success in the grocery and deli space laid the foundation for a diverse food empire that included multiple quick-service restaurants at the iconic South Street Seaport, including a pizzeria, Hamburger Haven, Philly Steak, Salad mania, and full control over food operations on Pier 17. Ed also operated franchises for Nathan’s Famous in both the Seaport and Deer Park Tanger Outlet, as well as Häagen-Dazs and a Kosher deli in Long Island. In addition to being a seasoned operator, Ed is a respected business broker with East Coast Business Brokers, where he has successfully listed and sold numerous businesses—including over a dozen Subway franchise locations. Known for his deep industry knowledge, deal-making expertise, and trusted reputation, Ed has also been appointed by the courts to assist in evaluating and negotiating troubled business sales. He has negotiated lease deals with prominent landlords such as The Rouse Company, Related Properties, Tanger Outlets, and Spiegel Real Estate. Today, Ed continues to own and operate a successful pizzeria in Whitestone while also serving clients as a senior broker—bringing his full-circle expertise back to the brokerage world. Whether you are buying, selling, or needing guidance in the food and franchise space, Ed Shapiro is a proven leader with real-world experience, integrity, and results.

"I help business owners transform their life’s work into a liquid asset. Leveraging an MBA from USC Marshall, I move beyond the transaction to act as a strategic advisor. During my tenure as President of the US Veteran Business Alliance, I consulted for a diverse portfolio of startups and small businesses, solving complex operational hurdles and preparing them for market-readiness. My approach to business is built on data-driven valuation and a deep network of industry leaders. I combine a veteran’s discipline with an advanced academic foundation to help organizations unlock hidden value, build strategic partnerships, and execute seamless exits in the NY and CT markets." I don't just find buyers; I identify the right strategic partners to ensure a legacy continues while maximizing the seller's ROI."

Frankie is a business broker driven by a genuine passion for entrepreneurship, mergers & acquisitions, and real estate. As a former owner of multiple businesses, Frankie brings a firsthand understanding of what it takes to build, operate, and grow a business and the importance of making thoughtful, strategic decisions when it comes time to buy or sell.

Bobby Mort is a dynamic entrepreneur and business broker from Sewell, NJ, passionate about helping both current and aspiring business owners achieve their goals. Starting in high school, Bobby worked in his family’s trailer sales and service business, eventually taking on full-time leadership of the company after graduation. He expanded the business by launching and fully owning a rental division, managing it entirely, and successfully integrating it into the company’s core operations. When it was time to exit, Bobby played a key role in the successful sale of the business. This experience sparked his passion for business brokerage, where he now leverages his firsthand knowledge of entrepreneurship and successfully exiting a business to guide others through the buying and selling process with confidence. In addition to his business expertise, Bobby is an active member of Kiwanis International and enjoys playing ice hockey and golf in his free time. His involvement in both community service and sports reflect his commitment to teamwork, leadership, and giving back.

Business has always been a big part of my life. I run my family's high-volume deli & grocery in Westchester-New York, where we're open seven days a week from 7AM to 10PM. Running the business has given me a firsthand understanding of what it takes to operate a company—from managing employees and working with vendors to controlling costs, solving problems, and making decisions that keep the business moving forward. Before joining East Coast Business Brokers, I spent more than six years working on equipment CapEx projects, partnering with everyone from venture-backed startups to Fortune 5000 companies. I worked across industries including aerospace, biotechnology, beauty and cosmetics, packaging and material handling, robotics, industrial automation, and advanced manufacturing. Those experiences gave me firsthand exposure to how businesses evaluate capital investments, improve operations, and plan for long-term growth. Outside of business, I was a Division II collegiate soccer player. The discipline, preparation, teamwork, and accountability I developed through athletics continue to shape the way I approach both business and the relationships I build with clients. Today, I bring those experiences into my work as a Business Broker at East Coast Business Brokers. Whether you're buying a business, selling one, or simply exploring your options, my goal is to make the process as straightforward as possible while helping you make informed decisions with confidence.

I built my career in the medical device marketplace, at the intersection of innovation and growth — helping launch and scale device startups, and guiding several companies through successful sales to Fortune 100 acquirers. That experience gave me a front-row seat to what it takes to build a company that's truly ready for a transition, and what separates a smooth sale from a stressful one. That perspective is what drew me into business brokerage. Having been on the operating side of high-stakes transitions myself, I understand the complexity, emotion, and detail involved in selling a business you've spent years building. My focus today is helping owners navigate that same process — with the same rigor and care I once brought to scaling and selling companies from the inside. My practice spans healthcare and healthcare-adjacent businesses — including durable medical equipment (DME) distributors, physical therapy practices, and medical spas/aesthetic practices — alongside broad operating experience across diversified B2B and B2C industries, including manufacturing, waste management, and home services. That range gives me a versatile, cross-sector perspective, whether I'm working with a healthcare practice owner or a service-based business owner preparing for their next chapter. I work primarily with business owners and buyers throughout the New York Tri-State area and Florida, and welcome the opportunity to discuss your goals — whether you're preparing to sell, actively searching for the right acquisition, or simply want to understand your options.