Jay Lee

A proud graduate of the University of Georgia, I bring over 25 years of franchise expertise, operations management, and business consulting experience to my role at First Choice Business Brokers – Atlanta Metro. Throughout my career, I have been entrusted with leading critical company- wide training programs, spearheading operational turnarounds, and revitalizing under-performing departments and businesses. With a proven track record of driving initiatives that reduce waste, enhance efficiency, boost revenue, and improve profitability, I understand the discipline, resilience, and strategic focus required to build and sustain a successful business. My professional strengths lie in corporate finance, project management, policy development, and process optimization—skills that consistently deliver measurable results to the companies and entrepreneurs I support. What truly drives me is my passion for building lasting relationships and providing personalized, hands-on guidance throughout every stage of the business journey. At First Choice Business Brokers, I’m proud to help clients realize their goals—whether they’re buying, selling, or scaling a business.

As well as being a successful business broker, Joe is a business owner himself. He owns multiple business so he understands what it's like to be on both sides of a transaction. He has 10+ years of experience evaluating businesses, negotiating and closing. Joe can help a potential buyer or seller navigate the complicated process of business sales and acquisition.

I work with business owners who want to learn more about value, options, and timing, whether they are ready to sell now or simply want to understand what a sale could realistically look like. My background spans corporate finance, M&A, and entrepreneurship, with hands-on experience in financial analysis, deal structuring, and operational strategy. Before becoming a business broker, I spent years working in revenue management, corporate development, and advisory roles, helping companies evaluate growth opportunities, acquisitions, and exits. That perspective carries directly into how I advise sellers today. I take a measured, data-driven approach to selling businesses. That means focusing on fundamentals like cash flow quality, owner involvement, customer concentration, and transition risk. Sellers work with me not just to “list” a business, but to position it thoughtfully, protect confidentiality, and engage only with serious, qualified buyers. Whether the goal is a full exit or simply clarity around next steps, my role is to act as a trusted advisor through what is often one of the most significant financial decisions an owner will make.

Jay Lee brings a unique combination of entrepreneurship, business ownership, and analytical experience to business brokerage. He has more than 12 years of experience building and operating online businesses, including successfully selling an online business. He later founded More Than Pickleball, a 30,000-square-foot indoor sports and hospitality business in the Atlanta metro area, which he built, franchised, and ultimately sold. Jay's strength: Having personally built and sold both online and brick-and-mortar businesses, Jay understands the financial, operational, and personal sides of a transaction — and brings that perspective to helping business owners and buyers navigate the process.