Contact Broker
2888 Loker Ave East Suite 110, 2888 Loker Ave East Suite 110
Carlsbad, California 92010
(View Map)
Affiliated Broker
Bryan Gonzales
About the Company
First Choice Business Brokers was established in 1994 and has had a presence in beautiful San Diego County since 2007. We offer unsurpassed experience and exceptional service that focuses on business brokerage, M & A Advisory and Practice Sales. We provide expertise in business transactions across a variety of industries and transaction sizes of $50,000 to $50 million.
With offices across the United States we offer local service with national exposure providing sellers with the largest audience of qualified buyers and we offer buyers the largest inventory of businesses for sale.
Let our significantly experienced, highly trained and seasoned professionals assist you in your business venture whether buying or selling. Our passionate team and our comprehensive processes and systems will get the job done!
If you’re looking to buy or sell an existing business or franchise, you've come to the right place. We offer regional San Diego knowledge and world class service.
When it comes to selling your business, you’ll want to work with a professionally trained, San Diego based business broker associated with a national company.
Broker Biography
Introduction
Shawn has over 40 years of extensive experience in the hospitality and retail industry. He has worked for both large and small companies in all aspects of restaurant and hospitality operations, as well as owning several businesses. He understands owning and operating smaller retail units (pizza restaurant, catering company, coffee carts, mobile detailing), as well as working with complex, high volume multi-unit operation businesses (Dave & Busters, Yard House, Compass Group, Applebee’s, Marriott Hotel)
Shawn has started a business from the ground up and knows the permitting process, licensing, construction supervision, menu development, marketing strategies and hiring/training. He also knows the process of selling a business as an owner. In fact, it was selling his businesses that led him to think about a career change and becoming a broker.
He currently owns and operates a 2.2 million dollar restaurant in Escondido with 30 employees: J&M's Family Restaurant - Escondido, CA
As a business broker, he has sold over 150 businesses. He also works as business/restaurant consultant helping new business owners with license/permitting process and developing effective operations. He is a licensed CA Real Estate Agent (Lic#01993063).
He is available for consultation 7 days a week.
Services Provided
Experienced in but not limited to the following services and sectors. Contact for a full list.
Business Broker
Business Advisor
Business Consultant
Restaurant Consultant
Marketing Consultant
Areas Served
Licensed In
- California — License number 01993063
Business For Sale Listings
Cash Flow: $79,066
Carlsbad, CA
View Details Lucrative, Charming Café - North County SD
Discover the opportunity to own a beloved, long-standing café and deli in the vibrant heart of Carlsbad. This established eatery has earned a loyal following thanks to its welcoming atmosphere, convenient location, and consistent quality that keeps customers coming back. This café operates with a proven, efficient system—offering a simple, profitable model that’s easy to manage for both experienced restaurateurs and first-time buyers. The streamlined menu, repeat clientele, and steady foot traffic create a solid foundation for continued success and future growth. This is your chance to step into a turnkey business with a respected reputation and a strong presence in one of North County’s most desirable coastal communities. Less
Cypress, CA
View Details Fully Equipped Asian Fusion Restaurant in Orange County
A popular Asian fusion restaurant near Cypress College is now available for acquisition. This is an opportunity to take over a well-established business located in a high-traffic plaza surrounded by other recognizable brands. The restaurant benefits from excellent street visibility, consistent customer flow, and a proven concept that generates strong sales. The fully equipped kitchen includes a walk-in refrigerator, wok station, and 6-burner range, providing a seamless transition for new ownership. This is a turnkey opportunity for an entrepreneur seeking to continue the current concept or convert it into a new dining experience. Less
Cash Flow: $192,114
San Diego, CA
View Details Established Café & Bakery Franchise with Strong Sales Growth
Here’s a rare chance to acquire a well-established café and bakery franchise that has proudly served the San Marcos community for over 20 years. Located in a high-traffic retail center near a major freeway, this business benefits from excellent visibility and easy accessibility for both commuters and locals. The business has earned a strong reputation and loyal customer base, known for its fresh, made-from-scratch menu offerings and exceptional customer service. Under current ownership, sales and profitability have nearly doubled in just two years, demonstrating impressive growth and solid management practices. The menu features freshly baked goods, breakfast and lunch sandwiches, and a variety of beverages, making it a popular choice for daily patrons and catering clients alike. A growing catering division offers breakfast and lunch platters, boxed meals, and party trays—creating additional, scalable revenue streams. This is Less
Escondido, CA
View Details Sweet Opportunity Next to Major Movie Theater – Candy & Dessert Shop
favorite for both kids and adults looking to indulge their sweet tooth. Known for its nostalgic mix-and-match candy selection and playful candy-toy combos, the shop has evolved with the times—now offering trending TikTok treats such as Freeze-Dried Candy and Chamoy Pickle Kits. This turnkey business is priced to sell and offers flexibility for a new owner. Keep the beloved candy shop concept or easily convert it into another specialty dessert or beverage brand that complements the surrounding tenants—no grease trap or hood system required. With consistent foot traffic from moviegoers and families, this location is a natural draw before or after the big screen. Popular conversion ideas include a boba tea bar, ice cream parlor, or paleta bar. Sweet spot. Prime visibility. Endless potential! Less
With a background in hospitality and a genuine care for people, Rachel Rocconi possesses the necessary skills to work hard and efficiently while getting her clients the best deals. As an affiliate broker at First Choice, you can be confident that she is equipped with the knowledge required to guide her clients through buying and selling a business. Rachel works closely with her clients to truly understand their goals, while ensuring their needs are met with proven negotiation skills. Her professional objective is to make the entire experience pleasant and seamless for her clients.
Shawn has over 40 years of extensive experience in the hospitality and retail industry. He has worked for both large and small companies in all aspects of restaurant and hospitality operations, as well as owning several businesses. He understands owning and operating smaller retail units (pizza restaurant, catering company, coffee carts, mobile detailing), as well as working with complex, high volume multi-unit operation businesses (Dave & Busters, Yard House, Compass Group, Applebee’s, Marriott Hotel) Shawn has started a business from the ground up and knows the permitting process, licensing, construction supervision, menu development, marketing strategies and hiring/training. He also knows the process of selling a business as an owner. In fact, it was selling his businesses that led him to think about a career change and becoming a broker. He currently owns and operates a 2.2 million dollar restaurant in Escondido with 30 employees: J&M's Family Restaurant - Escondido, CA As a business broker, he has sold over 150 businesses. He also works as business/restaurant consultant helping new business owners with license/permitting process and developing effective operations. He is a licensed CA Real Estate Agent (Lic#01993063). He is available for consultation 7 days a week.
