William Griswold

First Choice Business Brokers

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Henrico, Virginia

About the Company

First Choice Business Brokers | Richmond, Virginia

Whether you are ready to sell your business or looking for your next opportunity, FCBB Richmond is here to guide you through every step.

First Choice Business Brokers was established in 1994 and has grown into one of the largest business sales organizations in the U.S., with over $4 billion in businesses listed for sale and a nationwide network of brokers connecting buyers and sellers across the country.

Our Richmond team brings diverse professional backgrounds, including former business owners, accountants, bankers, and executives. Every FCBB broker is trained through First Choice University and participates in ongoing education covering business valuation, marketing, and negotiations.

Selling or buying a business is one of the most important financial decisions you will ever make. It requires a specialist, not a generalist. You deserve an advisor who lives and breathes business sales every day.

We serve buyers and sellers throughout Virginia. Visit us at businessforsaleinrichmondva.com to explore current listings or connect with our team.

Broker Biography

Introduction

William (Bill) Griswold grew up in a military family before settling in the Hampton Roads area, where he launched his career in retail sales. That early experience sparked an entrepreneurial spirit that led him to purchase his first business while still in college. Through years of dedication and strong leadership, he built that venture into one of the largest stainless steel manufacturing companies on the East Coast.

After selling the company and relocating to the Richmond area, Bill married his wife Patricia and transitioned into corporate sales, working with Fortune 500 companies, including Motorola, SecurityLink, and ADT in their commercial divisions. Those experiences opened the door to several additional business ventures of his own, spanning graphic design, insurance brokerage, and tax preparation, all of which he successfully grew and sold.

Having lived the full arc of business ownership, from startup to scale to sale, Bill brings a perspective that few brokers can offer. He understands firsthand the opportunities, the challenges, and the weight of the decisions that come with buying or selling a company. That real-world experience is what drives his commitment to the professionalism, knowledge, and confidentiality that First Choice Business Brokers delivers to every client.

Services Provided

First Choice Business Brokers Richmond serves buyers and sellers of Main Street and middle market businesses throughout Virginia. Led by Patricia and William Griswold, the Richmond team provides confidential sales and expert valuations across Virginia. As part of the FCBB national network, the office connects clients to 278 business brokers across 130 territories, with over $15 billion in businesses listed and managed.

Services offered include:
Sell Your Business — Confidential listing services for business owners ready to exit. FCBB manages the marketing, buyer screening, and negotiations to protect your interests and maximize value.

Buy a Business — Guidance for buyers searching for the right opportunity, matched to their interests, income requirements, and location across Virginia and nationwide.

Business Valuation — Expert valuation services using accurate appraisal methods that account for current income, financial history, future projections, and current market trends. Free initial consultations available. businessforsaleinrichmondva

Buyer Representation — Dedicated support for buyers navigating the purchase process, from initial search through due diligence and closing.

Transactional Guidance — Step by step support throughout the deal process for both buyers and sellers, covering documentation, negotiations, and timelines.

Merger and Acquisition Services — Specialized support for more complex transactions involving business combinations or larger middle market deals.

Financing Options — Resources to help buyers explore funding paths, including SBA lending and other financing solutions.

Immigration Resources — Support for foreign nationals seeking to purchase a U.S. business as part of a visa or investment pathway.

Visit businessforsaleinrichmondva.com or call (804) 520-7557 to schedule a free consultation.

Areas Served

  • Alexandria city County, VA
  • Chesterfield County, VA
  • Colonial Heights city County, VA
  • Fredericksburg city County, VA
  • Henrico County, VA
  • Hopewell city County, VA
  • Petersburg city County, VA
  • Richmond city County, VA
  • Spotsylvania County, VA
  • Suffolk city County, VA
  • Professional Affiliations

    2025 Bronze Club Award
    2024 IBBA Outstanding Producer Award
    2024 Gold Club Award
    2024 CVBBA Million Dollar Award
    2023 IBBA Outstanding Producer Award
    2023 CVBBA Million Dollar Award
    2021 Crystal Club Award
    2019 Crystal Club Award

    Business For Sale Listings

    $530,000
    Cash Flow: $177,115 
    Richmond, VA 
    Italian Restaurant Established Neighborhood Favorite with Loyal Customer Base

    This well established neighborhood Italian restaurant is recognized for its handcrafted pizzas, authentic pasta dishes, and welcoming family friendly atmosphere. The business has developed a loyal customer following through its commitment to fresh, high quality ingredients, consistent food quality, and exceptional customer service. In addition to its signature pizzas, the menu features a broad selection of Italian specialties, appetizers, salads, wings, sandwiches, and catering options, creating diversified revenue streams and broad customer appeal. The restaurant offers dine in, takeout, online ordering, and catering services, positioning the business to effectively serve both individual 

    $180,000
    Cash Flow: $59,465 
    Chesterfield, VA  Agent: Patricia Griswold
    Local and Comfortable, Profitable Coffee shop Profitable Community Coffee Shop with Loyal Local Following

    The story of this beloved coffee shop began with a simple vision: to create more than just a place to grab coffee, but a true community gathering space where neighbors become friends and every cup tells a story. From its humble beginnings, this establishment has woven itself into the fabric of Chesterfield, becoming a cherished daily ritual for countless customers who consider it their second home.What started as one entrepreneur's dream to bring authentic, artisanal coffee culture to Tyler County has blossomed into a thriving business that stands as proof that passion and dedication create lasting success. Through careful cultivation of relationships with local suppliers and an unwavering 

    $2,200,000
    Cash Flow: $343,585 
    Richmond, VA 
    Profitable and motivated Excavating and Land Management Established Land Management Company with Repeat Clients

    Imagine walking into a business that's already built everything you need to succeed in Central Virginia's booming construction market. Since 2017, this excavating and land management company has been the go-to choice for developers, contractors, and property owners who demand quality work done right the first time.You'll love the comprehensive service lineup that keeps revenue flowing year-round. From land clearing and excavation to grading, demolition, drainage solutions, and erosion control - you're positioned to capture multiple income streams. The diversified services mean you're never dependent on just one type of project, giving you the stability every business owner craves.What really 

    $398,000
    Cash Flow: $129,228 
    Virginia  Agent: Proctor Trivette
    Turnkey Painting Franchise in Northern VA with Strong Cash Flow Strong Cash Flow with Established Brand Recognition

    This well-established, turnkey residential and commercial painting franchise operates in a dense, affluent Northern Virginia market with consistent demand for professional painting services. Built on a nationally recognized brand and proven operating systems, this beloved franchisee benefits from strong brand awareness, centralized marketing support, and a steady flow of inbound leads.The operation is structured for scalability and ease of ownership, with a state-of-the-art system for estimating, scheduling, project management, and customer communication already in place. Day-to-day production is handled by a reliable network of trained crews, allowing the owner to focus on sales, customer 

    $700,000
    Cash Flow: $138,417 
    Richmond, VA  Agent: Patricia Griswold
    Check Cashing Store Profitable Check Cashing Store with Real Estate Includes Real Estate

    This is a rare opportunity to purchase not only a long-established financial services business but also the commercial building it operates from. For more than 40 years, this location has served as a trusted one-stop shop for check cashing, reloadable prepaid Visa cards, lottery sales, bill pay services, money orders, stamps, faxes, and copies. With steady revenue streams, a loyal customer base, and very little competition in the area, this turnkey package offers both a proven business and the security of owning the real estate. For additional information please contact listing agent Patricia Griswold at 804-928-2651 or patricia@fcbb.com. 

    $1,800,000
    Cash Flow: $121,296 
    Richmond, VA 
    Long time Profitable Welding and Repair Business with land Must see Profitable with Real estate Includes Real Estate

    Imagine walking into your own welding shop every morning, knowing you're stepping into a business that's been the go-to name in Carroll County for decades. This isn't just another welding operation - it's a community cornerstone that's built its reputation one quality job at a time.You'll love how this business runs itself. The customer base is incredibly loyal - many have been coming here for years because they know the work is done right the first time. From structural repairs that keep local businesses running to custom fabrication projects that showcase real craftsmanship, you'll handle the kind of diverse work that keeps every day 

    $349,000
    Cash Flow: $64,000 
    Virginia  Agent: Ciara Martin
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    Towing Company

    An exceptional opportunity to acquire a highly profitable, turn-key towing and recovery operation based in Central VA. Operating as a lean, single operator business, this company boasts an incredible desirable revenue mix consisting of 80% commercial and 20% residential work. The business features clean, meticulous financials, making it an ideal candidate for a seamless owner-operator transition. 

    $850,000
    Cash Flow: $286,549 
    Richmond, VA 
    View Details 
    Profitable and busy Remodeling and construction business

    Premier Home Remodeling and Renovation Company with Strong Reputation and Immediate UpsideThis is a rare opportunity to acquire a thriving, highly respected home remodeling and repair company positioned in one of the fastest growing and most resilient sectors of the economy: residential home improvement.Built on years of exceptional performance, this business has earned a stellar reputation for delivering high quality renovations that consistently exceed client expectations. Known for craftsmanship, reliability, and professionalism, the company has become a trusted name in its market and enjoys a steady pipeline of referral driven work.Specializing in high demand projects such as kitchens, bathrooms, and full scale home renovations, the company offers a comprehensive range of interior and exterior services, including custom upgrades, repairs, restorations, and premium finish work.Key strengths include:Experienced, skilled team 

    $5,000,000
    Cash Flow: $210,567 
    New Jersey  Agent: Proctor Trivette
    View Details 
    SaaS Vehicle Rental Platform with Global Footprint

    This opportunity represents a compelling investment in a modern, cloud-based software platform built to power rental and fleet based businesses through a centralized, all-in-one operating system. The platform enables operators to seamlessly manage reservations, track assets, process payments, and streamline day-to-day workflows from a single, intuitive interface—solving critical inefficiencies in an industry rapidly transitioning toward digital infrastructure. Positioned within the expanding mobility and rental economy, the business sits at the intersection of strong market demand and long-term technological adoption. The company benefits from the highly attractive fundamentals of a SaaS model, including recurring revenue potential, strong margins, and the ability to scale efficiently without proportional increases in overhead From a product standpoint, the platform distinguishes itself through its modern architecture, clean 

    $59,000
    North Carolina  Agent: Proctor Trivette
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    Turnkey HVAC Contractor Acquisition Platform

    This niche online platform operates within the highly consistent home services market, connecting homeowners seeking air conditioning repair and HVAC services with contractors looking for increased visibility and new customer opportunities. Designed as a focused industry directory and contractor acquisition funnel, the platform serves as a digital gateway between homeowners with immediate service needs and HVAC businesses actively seeking new leads.Contractors are able to register and promote their services while homeowners can easily discover local providers for repairs, installations, and maintenance. This creates a two-sided marketplace model that positions the platform as a valuable marketing channel for HVAC companies while simultaneously providing homeowners with a convenient way to find trusted service professionals.In addition to functioning as a contractor directory, the platform has historically served as a channel 

    $998,000
    Cash Flow: $318,993 
    Maine  Agent: Proctor Trivette
    View Details 
    Turnkey HVAC Franchise in Southern Maine

    This is a rare opportunity to acquire a well-established HVAC service franchise operating in the greater Southern Maine region. The business serves residential and light commercial clients in an area where reliable heating and cooling services are essential due to harsh winters and seasonal temperature swings, creating steady year-round demand.Backed by a nationally recognized franchise brand, the company benefits from proven systems, strong brand awareness, and ongoing training and operational support. This allows the owner to focus on leadership, marketing, and growth while trained technicians handle day-to-day service and installations, making it appealing even for buyers without a technical HVAC background.With diversified revenue streams including service calls, maintenance agreements, and system replacements, this business offers entrepreneurs the opportunity to step into a stable, recession-resistant industry with 

    $900,000
    Cash Flow: $121,762 
    Richmond, VA 
    View Details 
    Self-Service Car Wash

    Taking over the Car Wash late in the year 2023, Then completely remodeled it Spending over $515,000 between 2023 into 2024 they turned it into a very functional and profitable car wash. as shown in the numbers.This Newly Remodeled Car Wash is a well-established, family owned and operated car wash business located in Richmond, Virginia, with a proven track record of success since 1998. Built on a reputation for quality, convenience, and service, this business offers both self-service and modern automatic car wash options at competitive prices, catering to a broad customer base that includes everyday drivers, local commuters, and fleet clients. 

    $198,000
    Cash Flow: $144,339 
    Richmond, VA  Agent: Proctor Trivette
    View Details 
    Absentee-Friendly Restaurant Opportunity in Richmond, VA

    This is an excellent opportunity to acquire a well-established restaurant serving delicious burgers and refreshing craft cocktails, operating successfully with minimal owner involvement in the heart of Richmond, Virginia.This restaurant is currently structured with management and staff in place, making it ideal for an absentee or semi-absentee owner seeking consistent cash flow from a proven restaurant concept.With strong online reviews, the restaurant is located in a high-visibility, high-traffic area in Richmond and is known for its mouthwatering burgers, craft cocktails, cozy atmosphere, and strong community presence.The menu is well-established, operationally efficient, and designed to deliver solid margins while maintaining consistent quality. Day-to-day operations are handled by trained staff, with systems and procedures already in place to support continuity and scalability.Whether you're an experienced restaurateur or 

    $200,000
    Cash Flow: $81,406 
    Florida  Agent: Proctor Trivette
    View Details 
    Turnkey Online Platform with Organic Customer Acquisition

    This is a digital marketing and business discovery platform focused on promoting small, locally owned businesses within a major Florida metro area. The platform provides a centralized online space where local businesses increase visibility, connect with customers, and showcase their services across multiple categories.The business operates with no paid advertising. All customer acquisition is handled organically through three highly engaged Facebook groups that are included in the sale. These groups drive consistent traffic, visibility, and direct engagement for listed businesses, resulting in low overhead and strong margins.The model is highly scalable and built for expansion beyond its current market. With a repeatable framework and established organic traffic channels, the platform can be replicated in additional U.S. cities or expanded nationally and internationally, creating substantial growth potential for a new owner. 

    $450,000
    Cash Flow: $125,000 
    Richmond, VA 
    View Details 
    Profitable Beauty Supply Store great location

    Imagine walking into your own profitable beauty supply store tomorrow and immediately starting to earn above-average monthly revenue. That's exactly what you'll get with this turnkey opportunity in Richmond's bustling retail scene.You'll love the location - it's in a busy shopping center with major national retailers as your neighbors, which means built-in foot traffic every day. Plus, you're perfectly positioned near hospitals and residential areas, so customers are always nearby. The interstate access is a bonus that brings shoppers from all over the region right to your door.Here's what makes this opportunity special: the current owner already invested $39,000 in beautiful tenant improvements, so you're getting a professionally finished space without spending extra money. The rent is refreshingly low, which means more money stays in your pocket each month. You'll have plenty of shelving and storage space, so growing your 

    $85,000
    Cash Flow: $17,674 
    Richmond, VA 
    View Details 
    Pizza Restaurant

    Step into the legacy of a beloved pizza restaurant that has become the heartbeat of Richmond's dining scene. What began as one entrepreneur's dream to bring authentic, delicious pizza and pasta to Carroll County has evolved into a thriving community cornerstone that locals can't imagine living without.From its first day of operation, this restaurant captured hearts with handcrafted pizzas and perfectly prepared pasta dishes. The founder's vision was simple yet powerful: create a place where families could gather, friends could connect, and neighbors could feel at home. That vision has flourished into reality, with the restaurant now buzzing with constant activity from loyal customers who return again and again.The journey hasn't been without its challenges, but each obstacle has strengthened the business's foundation. Through changing market conditions and evolving customer preferences, this restaurant adapted brilliantly, 

    $80,000
    Chester, VA 
    View Details 
    busy and profitable Sports Bar and restaurant

    The Story of a Thriving Irish Sports Bar LegacyWhat began as one entrepreneur's vision to create an authentic Irish gathering place has evolved into Chester's premier sports bar and restaurant destination. This established venue tells the story of community building, where two generations of locals have celebrated victories, shared meals, and created lasting memories under one welcoming roof.The founders' original concept was simple yet powerful: combine the warmth of Irish hospitality with America's love for sports and great food. Years of dedication transformed this vision into reality, with two fully operational bars that buzz with energy from opening to close. The open patio became an unexpected chapter in the story, evolving from a simple outdoor space into the heart of community celebrations and seasonal gatherings.Through economic ups and downs, this resilient business weathered every storm by staying true to its core 

    $870,000
    Cash Flow: $342,367 
    Fairfax Co., VA 
    View Details 
    Established Towing and Recovery Business in Northern Virginia

    Picture yourself owning a respected towing and recovery business that's been serving Northern Virginia's high-demand markets for years. This family-owned operation has built something special - a trusted name that drivers turn to when they need help most.You'll love the 24/7 operation model that keeps revenue flowing around the clock. The business serves multiple income streams that you can count on: accident recovery, roadside assistance including jump starts and lockouts, plus automotive repairs and state inspections. It's the kind of essential service that communities always need.What makes this opportunity shine is the reputation they've earned through reliable service and competitive pricing. Customers know they can depend on quick response times when emergencies happen. The bilingual Spanish support is a real advantage too - it opens doors to serve more families in your community.Imagine stepping into a business where 

    $400,000
    Cash Flow: $145,361 
    Fredericksburg, VA  Agent: Proctor Trivette
    View Details 
    AI-Driven Used Auto Dealership for Sale

    Take the wheel of a well-established used automotive dealership that’s integrated cutting-edge AI technology to deliver power lead generation and a next-level customer experience.Built on a strong reputation for honesty, quality vehicles, and exceptional service, this business has picked up numerous loyal customers and stellar Google reviews.Growth opportunities are mapped out and ready for a new owner to run with, including maintenance and repair, detailing, paint & body work, and a branded e-commerce store.The business can be relocated anywhere in the U.S.This is a partial sale, where the current owner would retain a small percentage of the business. The current owner will ensure a smooth transition and will provide all systems, blueprints, and projections for continued success.This is your chance to step into a future-focused automotive business poised for significant expansion! For additional information please contact 

    $995,000
    Cash Flow: $122,951 
    Fredericksburg, VA  Agent: Proctor Trivette
    View Details 
    Turnkey E-Commerce Business Specializing in Security Products

    Step into ownership of a well-established, high-performing e-commerce business with over 30 years of industry credibility and a trusted national reputation.Specializing in security products like business door chimes, driveway alarms, and motion detectors, this business serves both homeowners and commercial clients across the U.S. - with a strong foothold in the convenience store and retail sectors.What makes this opportunity stand out? It’s not the products - it’s the expertise behind it. Unlike typical drop-ship or commodity sellers, this company offers real-world technical support and deep product knowledge that builds customer trust and drives repeat sales.Every order comes with decades of hands-on precision assembly, installation, troubleshooting, and industry insight - a major value-add that competitors simply can’t replicate.This is an ideal business for an entrepreneur or investor seeking a scalable e-commerce business 

    $198,000
    Cash Flow: $55,744 
    Richmond, VA  Agent: Proctor Trivette
    View Details 
    Established Promotional Products Business with Loyal Clients.

    For over 25 years, this established business has gone far beyond the typical online catalog. Instead of offering a one-size-fits-all selection, it offers unique, high-impact promotional products that help companies, agencies, and nonprofits stand out - and keeps clients coming back.Now, with the owner preparing for retirement, a rare opportunity awaits. Step into a turnkey operation with loyal, long-standing customers, a stellar reputation, and massive room to grow in a $25 billion dollar industry.If you’re an entrepreneur ready to build on a strong foundation and take a creative business to the next level - this is your moment. 

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