Contact Broker
925 N La Brea Ave, 4Th Floor
Los Angeles, California 90038
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Affiliated Broker
Iconic Business Technologies Inc.
About the Company
Iconic is a technology-driven M&A advisory platform that helps business owners sell or merge their companies with confidence and efficiency. With over 70 years of combined team experience, more than 200 transactions completed, and over $2 billion in closed deal volume, Iconic focuses on the lower middle market, typically working with companies generating up to $100 million in revenue.
Headquartered in Los Angeles, California, Iconic blends AI-powered buyer sourcing, a proprietary deal-management platform called Iconic Rail, and experienced advisory teams to streamline the sell-side process. Positioned between traditional investment banks and small business brokers, Iconic offers a data-backed, high-touch experience that connects quality sellers with well-matched strategic and financial buyers, delivering faster timelines and stronger outcomes through a modernized M&A process.
Broker Biography
Areas Served
Aaron Pfeffer is a seasoned Business Broker and licensed California Broker (Lic #01781265) with Iconic in Los Angeles, specializing in small business and lower middle-market transactions up to $100 Million in value. With over 20 years of experience negotiating complex deals, Aaron brings more than just a license to the table — he brings lived experience, sharp financial insight, and a true understanding of what it means to own and operate a business. A graduate of Indiana University’s Kelley School of Business with a degree in Marketing, Aaron began his professional journey working for top-tier entertainment brands including Creative Artists Agency and Walt Disney Studios. But it was in the world of real estate, lending, and eventually business brokerage where he discovered his true passion: helping entrepreneurs navigate high-stakes transactions with confidence and clarity. Aaron’s clients value him not only for his deal-making instincts and extensive buyer network, but also for his genuine understanding of the emotional and strategic challenges involved in selling a business. Having owned multiple businesses himself, Aaron knows the grind, the risks, and the relentless drive it takes to build something — and what it takes to exit successfully. Whether you're preparing for a sale, searching for the right acquisition, or simply need guidance on valuation and strategy, Aaron is the confidant business owners turn to when it's time to make a move that matters.
