Tony Matar

Keystone Business Exchange

License Number: SL3610020

Phone: Show Phone Number

thatbusinessbroker.com


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7235 Bentley Road, #980
Jacksonville, Florida 32256 (View Map)

Affiliated Broker
Timothy Levandowski

About the Company

Keystone Business Exchange is a full-service business brokerage firm dedicated to helping Florida business owners confidentially sell their companies and achieve maximum value. Based in Jacksonville, we proudly serve Duval, Clay, St. Johns, Nassau, and Flagler Counties — specializing in Main Street and lower middle-market transactions across a variety of industries including but not limited to service, retail, restaurant, salon, automotive, and professional sectors.

Our approach is built on transparency, professionalism, and results. Every business is unique, so we start by understanding your goals, analyzing your financials, and preparing a detailed market valuation. From there, we create a custom marketing strategy designed to attract qualified, pre-screened buyers while maintaining complete confidentiality.

At Keystone, we handle every step of the process — from valuation, marketing, buyer qualification, and negotiations to closing coordination with attorneys, accountants, and lenders. We also maintain strong relationships with SBA-preferred lenders to streamline financing and improve deal success rates.

We understand that selling a business isn’t just a transaction — it’s a major life decision. Our mission is to make that transition as smooth, secure, and rewarding as possible. Whether you’re ready to sell today or planning an exit in the near future, we’ll guide you through every stage with honesty, discretion, and expertise.

If you’re considering selling your business in Northeast Florida, contact Keystone Business Exchange to schedule a confidential consultation and discover what your business is truly worth.

Broker Biography

Introduction

I work with business owners and buyers throughout the process of selling and acquiring privately held businesses, with a focus on clear positioning, strong financial analysis, and structured deal execution.

My background is in corporate finance, which gives me a strong foundation in evaluating financial performance, understanding cash flow, and identifying key value drivers within a business. I bring that same analytical approach to every engagement, ensuring opportunities are presented clearly and effectively to the market.

As part of Keystone Business Exchange, I support clients through valuation, preparation of marketing materials, buyer outreach, negotiation, and transaction management through closing.

I focus on keeping the process organized, transparent, and aligned with my clients’ goals, whether they are preparing for an exit or evaluating an acquisition.

Services Provided

• Business Valuations and Exit Strategy Planning
• Representation of Business Owners in the Sale of Their Company
• Buyer Advisory for Business Acquisitions
• Confidential Marketing and Targeted Buyer Outreach
• Deal Structuring, Negotiation, and Transaction Management
• Financial Review, SDE Analysis, and Normalization
• Preparation of Professional Marketing Materials (CIMs)
• Buyer Qualification and Process Management
• End-to-End Support Through Closing

Areas Served

  • Seminole County, FL
  • Licensed In

    • Florida — License number SL3610020
    Tony Matar Serving Seminole County, FL

    I work with business owners and buyers throughout the process of selling and acquiring privately held businesses, with a focus on clear positioning, strong financial analysis, and structured deal execution. My background is in corporate finance, which gives me a strong foundation in evaluating financial performance, understanding cash flow, and identifying key value drivers within a business. I bring that same analytical approach to every engagement, ensuring opportunities are presented clearly and effectively to the market. As part of Keystone Business Exchange, I support clients through valuation, preparation of marketing materials, buyer outreach, negotiation, and transaction management through closing. I focus on keeping the process organized, transparent, and aligned with my clients’ goals, whether they are preparing for an exit or evaluating an acquisition.

    Tessa Kenney Serving Duval County, FL

    Tessa brings extensive experience in capital markets and commercial real estate, including creative private capital funding for project procurement. Her expertise spans land acquisition, development and entitlement planning, multi-family and senior housing, hotel and hospitality, retail leasing, and industrial/manufacturing sales and development. She provides comprehensive transaction support, from site evaluation and data analysis to strategic development planning and municipal coordination. Tessa’s analytical approach and strategic insight have been instrumental in managing portfolio evaluations, multi-phase projects, and long-term development initiatives. Notable collaborations include Freska Mediterranean Grill, Weldcorp Manufacturing, and municipal representation for Madison, Middleton, Marshall, and DeForest, Wisconsin, as well as formal consultation for a 200-acre mixed-use community development for Diane Hendricks.

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