William Porter

About the Company

Market Force Commercial is a Better Way in Commercial Real Estate, a full service real estate brokerage focused on the Northeast Florida Market area, covering all asset classes in the commercial real estate realm.

Unlike regular business brokerages, our primary business is the brokerage of Commercial Real Estate. Why is that preferable to a normal business broker?

8 out of 10 of Businesses don't sell:
https://www.bizbuysell.com/insight-report/

Why? Product-Market Fit. The vast majority of businesses require a very specific buyer archetype to ensure a buyer fit with the business concept.

Many buyers out there don't want your business. They DO want your real estate.

-A multi-unit restauranteur doesn't want to take over your business, but he does want your restaurant building for his next location.

-A large distribution chain has no use for your auto repair business, but your warehouse is located at a key intersection that fits perfectly into their long term expansion plans.

Confidentially listing your business and real estate for sale, and only considering deals where your business is sold as well, leaves out this entire pool of buyers which is infinitely larger than the business buyer set.

Before we list any business for sale, we analyze whether or not the most valuable asset is the real estate, rather than the business.

Many times the market has left that business concept behind, and it would actually be MORE profitable for the seller just to sell the real estate without regard to the business

Do we take businesses without Real Estate? Not Generally, however every situation is different.

Sometimes the greatest thing your business ever did was pay for that prime piece of Real Estate.