Nataliya Kalava

After graduating from the University of Florida with an accounting degree, Donna Rayburn worked for Deloitte, a public accounting firm. She was offered the opportunity to work in the Internal Audit Department at the Walt Disney World Resort. She was promoted to Business Manager at the Magic Kingdom theme park which was her most favorite role of her career. She was promoted to Walt Disney World’s Corporate Alliances Department, generating sponsorship income with strategic partners. Donna later pivoted to working at a local accounting firm where she felt she could have a direct impact to assist small business owners maximize their profitability. She specialized in business tax planning and preparation, monthly accounting, sales and payroll tax returns and a lot of small business consulting. Whether someone was starting a business or already owned a business, she ensured that her clients understood their finances so they could make the most beneficial business decisions. Donna started Rayburn Business Strategies, a fractional CFO firm, in 2014 to provide solid, affordable financial consulting to small business owners. She strives to understand her clients’ goals so that she is the business owners’ “go to” person for advice when making significant financial and operational decisions for their business. She has years of experience in providing financial due diligence for buyers purchasing a business and has helped numerous business owners excel to the next level by successfully obtaining financing to continue their growth. Because Donna has helped so many business owners exit their business from an accounting standpoint, it only made sense that she is now a licensed business broker so she can follow the transition process from start to finish.

Nataliya Kalava CVA, ABV, MAFF, CMEA Ms. Kalava is a skilled financial expert with nearly 15 years of professional experience in business valuation, public accounting, and financial planning and analysis (FP&A). Specializing in working with private, closely held companies, she brings extensive expertise and insights to her clients. Nataliya's passion for finance extends beyond her professional work. She is an Adjunct Finance faculty member at the University of Tampa, where she teaches corporate finance and investment courses to undergraduate students. Additionally, she actively prepares and delivers Continuing Legal Education (CLE) courses accredited by the Florida Bar, focusing on business valuation and litigation/economic damages topics. Nataliya serves as a board member for the Business Transition Council of Tampa Bay and is an Editorial Board Member for QuickRead, a weekly publication by the National Association of Certified Valuators and Analysts (NACVA). Furthermore, she contributes her insights as a Valuation Credentialing Board Member for NACVA, shaping the standards and practices in the field.