Kelly Smith

Brian is a licensed real estate agent and an experienced business advisor, and is also a former practicing CPA with extensive experience on both sides of business sale transactions in various industries. As a former CPA firm partner and owner in other real estate ventures, Brian is well prepared to assist you with your business sale transaction. Brian’s CPA career spanned 30 plus years and included experience as a family business advisor on financial and accounting issues, tax compliance and planning, and business succession. Brian has assisted numerous small and large companies on all aspects of merger and acquisition transactions from the planning phase, valuation, contract negotiations, due diligence procedures, financing, and post closing financial integration issues. Brian is a graduate of Ashland University

Bruce Pockrandt is a licensed Florida Real Estate Broker and experienced Florida business broker specializing in business sales, business valuations, and helping business owners successfully prepare for and sell privately held businesses throughout Florida. With professional experience in marketing, sales, customer service, distribution, and business development dating back to 1983, Bruce brings decades of real-world business experience to the process of buying and selling businesses. As a business broker with Truforte Business Group, Bruce works with Florida business owners at every stage of the exit process—from determining what their business may be worth and preparing it for the market to confidentially marketing the company, qualifying prospective buyers, negotiating offers, navigating due diligence, and working toward a successful closing. Bruce is a Certified Business Intermediary (CBI) and is actively involved in the professional business brokerage community through the International Business Brokers Association (IBBA) and Business Brokers of Florida (BBF). His involvement with these organizations reflects his commitment to professional standards, continuing education, ethical business brokerage practices, and staying current with the Florida business-for-sale marketplace. Throughout his career, Bruce has gained extensive experience in the entertainment and high-tech products industries and has worked across wholesale, retail, distribution, and service-based business environments. This diverse background gives him a practical understanding of the challenges business owners face and the factors buyers consider when evaluating an acquisition. Bruce is particularly passionate about helping Florida business owners answer one of the most important questions they will face: “What is my business worth?” He believes owners should understand the value and marketability of their businesses well before they are ready to sell. By identifying factors that influence business value—including cash flow, owner dependence, customer concentration, recurring revenue, financial records, growth opportunities, and operational systems—Bruce helps owners better prepare for an eventual exit. Whether an owner is selling a Florida business today or planning an exit several years into the future, Bruce Pockrandt and Truforte Business Group provide the experience, market knowledge, confidentiality, and professional guidance needed to navigate the business sale process. Bruce’s approach is straightforward: understand the owner’s goals, determine a realistic market value, protect confidentiality, identify qualified buyers, and help guide the transaction from the initial valuation through closing.