There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational, and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.
For over 50 years, Roy Rogers® Restaurants has been a recognized brand, embodying the values of quality and honesty in our food and hospitality. We are a "cut-above" other quick serve restaurants and have earned a loyal following in the Mid-Atlantic Region.
At Roy Rogers, guests choose from a variety of delicious menu items, including the "Big Three": USDA Choice top round roast beef, crispy friend chicken, and mouthwatering burgers. Roy Rogers signature Fixin's Bar ® allows guests to add fresh lettuce, tomatoes, pickles, onions, and an array of sauces to their sandwiches. As a Roy Rogers franchisee, you'll have a powerful partner for the life of your business. We'll give you all the tools you need to attract and keep your customers, maximize the efficiency of your operations, and recruit, train, and retain your staff
Franchise Fee: $30,000
Ground Up Construction: $1,286,250 - $1,580,950
Conversion: $767,250 - $981,250
In-Line/Strip Center: $868,250 - $987,950
Average Revenue Per Restaurant: $1,854,6531 $1,651,0402
Royalty: 5% Gross Sales
Marketing Fee: Up to 3% Gross Sales
Franchise Training: 8 weeks
Term of Agreement: 15 years with two subsequent 5-year renewal terms
Development agreements available in select markets.
1. Based on the average revenue of 25 franchised located during the 2016 fiscal year. 44% achieved results in excess of this average.
2. Based on the average of 22 corporate locations during the 2016 fiscal year. 46% achieved results in excess of this average.
There is no assurance, however, you will do as well. Please see Item 19 of our April 27, 2017 Franchise Disclosure Document for further details.
"The thing that excited us most about the brand was that it had this great legacy and we really felt it was poised to make a comeback. Corporate has done a good job of reimagining the stores for today's guest. I think that's what we saw as the upside. We were going to have significant opportunities for growth. We're working toward that now." -Jason Hunt
"I love being a Roy rogers franchisee. When you're part of a legacy brand like this, you don't have to reinvent yourself. We have a loyal base of guests that we have an opportunity to draw back to our restaurants over an over. It's great to be with a very well-known, proven brand." -Mohammad Haque