All American Deli Franchise

All American Deli

Min. Liquid Capital: $150,000

Total Investment: $242,600 - $760,550

Net Worth Required: $600,000

Initial Franchise Fee: $35,000

Training Provided: Yes

No of Existing Units: 13

Company-Owned Units: 3



About All American Deli

All American Ice Cream is franchised and operated by All American Specialty Restaurants. All American Specialty Restaurants also operates Sertinos Café Restaurants and Sertinos Coffee Shops. These quick-service locations are spread throughout nine states with plans to expand in the United States. They pride themselves on well-trained staff, a warm, inviting environment and high-quality foods at competitive pricing.

The menus at All American Ice Cream locations include butter-fat ice creams, sherbets, yogurts and smoothies for starters. Many stores also include paninis, subs, soups, salads and other delicious foods. There may also be regional specialties from time to time and season to season.

Why All American Deli?

All American Ice Cream is an excellent choice for those seeking a franchise for several reasons. First, their commitment to service and training is significant with pre-opening, continuous and refresher classes to make sure you are always prepared. The dedicated training staff is always accessible through both the corporate office and on location, as education is a mandatory part of the onboarding and operating process.

In addition to the training, All American Ice Cream works with you throughout the entire planning process assisting in site selection, purchase or rental negotiations, hiring, operating and ongoing management of the franchise. This level of participation means owners are never alone or left to themselves when running their franchise. It is more like a partnership than a franchisee-franchisor relationship.

Furthermore, All American Ice Cream is an appealing franchise because of its offering to the public. Its wide selection of foods, ice creams, frozen drinks and sandwiches provide something for everyone. Perfect for family outings, there is something that makes all from the kids to the grandparents happy. The culture of the organization and its goal to make every location a friendly, inviting atmosphere means people will be comfortable every time they eat and will come back again and again.

Ideal Candidate

All American Ice Cream seeks to work with developers, existing business owners and entrepreneurs who want to build a future. Franchise candidates should have the passion and determination to deliver a superior customer experience. Self-starters and responsible leaders are encouraged to apply. Any experience with managing a business, food and beverage, restaurant or in a related field will benefit franchise owners to succeed. They are expected to be engaged in the everyday operations of the business as their primary duty to provide an example for the All American Ice Cream culture, including the need to ensure cleanliness, customer satisfaction and a well-managed operation.

Potential franchise owners should be excellent mentors, strong communicators and know how to motivate employees. A friendly, positive working relationship with staff encourages the delivery of the right customer experience. Talents in math, finance, operations and excellent affinity for following procedures and processes also benefits the right candidates.

All American Ice Cream franchise owners should be committed to All American’s underlying principles, which include excellent customer service, the highest quality ingredients and the delivery of an outstanding dining experience. The franchise owner candidate should have a passion that matches with these and a desire to surpass others in performance and accomplishment.

Training And Support

Initial training includes five days in Portland, OR and up to 15 days in-store. Management training is also an option.


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