Since 2002, ASP has been a leader in the pool service industry, offering reliable pool cleaning, maintenance, construction, and renovation services. This franchise offers strong support to help you start and grow your own business that is backed by a nationally recognized and trusted brand name – America’s Swimming Pool Company (ASP).
Home Services, Home Based Franchises
About America's Swimming Pool Company
Our franchise model has created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, driven owners who want to start the rewarding journey of entrepreneurship in a booming industry.
Start Your Business with Confidence By Joining ASP
Whether you’re an experienced entrepreneur or just getting started, America’s Swimming Pool Company offers an unparalleled opportunity. The pool industry is still largely fragmented, and customers are searching for reliable services. With ASP, you’ll have the opportunity to offer residential and commercial services ranging from routine pool cleanings to high-ticket construction opportunities.
You’ll have industry training and business support to grow your business with confidence in an industry with massive growth potential!
Fast Financials (see FDD for details)
- The top 25% of our territories generated over $1.97M in average gross revenue in 2024.
- In 2024, the average gross revenue per territory was $851,824.
2006 (19 years)
-
$851,824
Franchise Fees
$40,000
$28,000 Veteran's Fee
5.0% - 7.0%
Gross Revenues
1.0%
Gross Revenues
Why America's Swimming Pool Company?
- A Growing Industry with Massive Opportunity: There is a strong demand for pool services with half of the $24.6 billion market being underserved. Starting now allows you to take advantage of a largely fragmented industry by providing highly demanded services.
- Ongoing Training & Support: ASP offers detailed industry and business training, so you can feel confident prior to opening your business. You’ll also have ongoing training and support so you won’t face business hurdles alone!
- Done For You Marketing Strategies: ASP provides an extensive marketing plan to facilitate franchise owner growth, along with customer data for your territory.
- A Trusted Brand Since 2002: As an America’s Swimming Pool Company franchise owner, you’ll benefit from our nationwide branding and name recognition. Over 20 years of industry experience and a strong peer network make ASP a great choice!
- Initial Investment & Start Up Costs: You can get started for $84,395 - $210,121. This includes all fees and initial expenses. Financing, discounts (including Women and Veterans discounts), and funding available.
- Opportunities To Scale: An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profit opportunities.
Special Offers:
- Veterans Discount: We reduce the total of the Franchise Fee by 30% for all honorably discharged veterans of American and Canadian armed forces.
- Women & Minority Discount: We reduce the Total Cumulative Franchise Fee by $5,000 for all minority owned and women-owned businesses.
Ideal Candidate
- Strong work ethic and determination
- Seeking an opportunity to start your own business
- Great communication and customer service skills
- Ready to start a new career in an industry filled with opportunities
- Looking for lifestyle and schedule flexibility as an entrepreneur
$84,395 - $210,121
$50,000
$100,000
Testimonials
- “One of the biggest benefits, I think, that ASP offers as a franchise owner is their coaches… It’s something that took away a lot of the fear and is a big confidence boost, especially in the beginning.” – Dave, America’s Swimming Pool Company Troy, MI
- “There hasn’t been a week or a month where my business has not grown and developed and become more profitable.” – Graham, America’s Swimming Pool Co. franchise owner, Jupiter, FL
- “Being a successful small business with ASP was a dream come true.” – Ryan, America’s Swimming Pool Co. franchise owner, Destin, FL
- “Starting with ASP, I had a really great team within the organization. They have a great communication plan.” – Gerardo, America’s Swimming Pool Company South Boston, MA
- “There was no doubt in my mind… They [ASP] give you the recipe book, follow the recipe, they are genuinely there for our best interest.” – Tina & Doug, America’s Swimming Pool Company Shertz, TX
