Applebee's provides a friendly casual dining experience. Its menu features a large range of items, including burgers, pasta dishes, seafood, sandwiches, appetizers and more. Consistent with the restaurant's original mission, the chain brands itself as a neighborhood restaurant, providing a casual, relaxed atmosphere and good food. Although it has expanded significantly since its beginnings, Applebee's continues to follow a décor and menu system that aims to provide a comfortable, simple environment.
Applebee's stays current by regularly reviewing and updating décor and menu items, with the idea that cozy and simple does not have to mean dated. As part of its brand as a friendly neighborhood spot, Applebee's also participates in qualifying local charitable fundraisers. It has a versatile menu, including low-calorie and allergy-friendly items.
The Applebee's franchise has extensive experience and a track record of successful operation and consistent expansion since its inception in 1980. The brand enjoys a high level of recognition. Franchises are also available in a wide variety of locations. Applebee's is an established brand that provides extensive training and support; franchisees also benefit from the highly developed domestic and international marketing and promotional effort.
Applebee's has appeal for a wide segment of the population. Its menu aims to cater to a variety of tastes, including customizable meals, kids' menus, seasonal items and more.
Applebee's offers a discount on net worth and liquidity requirements for franchisees opening three or more locations. The initial franchise fee is $35,000 per location; the company also requires a minimum net worth of $3,000,000 per location or $1,500,000 per location if opening three or more units. The company requires a minimum liquidity of $1,000,000 per location, or $500,000 per location if opening three or more units.
Applebee's requires potential franchisees to have full-service restaurant operational experience or to partner with someone who does. It also looks for franchisees with a proven track record of management, leadership and entrepreneurialism.
For international franchises, Applebee's typically requires that the franchisee agree to open and operate at least five locations. It looks for prior experience in operating multi-unit restaurants.
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