8-Year Women's-Health Brand — Video Library, Trademark, AI Corpus

Asking Price: $150,000

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8-Year Women's-Health Brand — Video Library, Trademark, AI Corpus


Asking Price: $150,000

Asset Sale Description
Asset sale: 35+ videos, aged domain, ClassPass-licensed, WBE seller
Mama Soul is a dormant 8-year women's-health content brand being sold as a complete asset bundle. Near-zero current revenue by design — this is an asset/IP sale, valued on what it would cost to rebuild from scratch (~$98K–$191K), not on cash flow.

INTELLECTUAL PROPERTY
- mamasoul.com — aged ~8-year authority domain, 120 referring domains, healthy natural backlink profile (SEMrush-verified)
- "Mama Soul" USPTO-registered trademark (~8 years)
- Full brand identity with history predating COVID

VIDEO CONTENT LIBRARY — THE CORE ASSET
- 35+ original cinematographer-shot, multi-camera, color-corrected instructional videos (~500 minutes), produced 2016–2020
- Four instructors; company-produced original content — full rights schedule and consent documentation provided in diligence
- Categories: trimester-specific prenatal yoga, postpartum recovery, symptom-relief, breathing/pranayama, meditation, postnatal pilates, C-section recovery, and an educational interview series
- Licensed to ClassPass since 2020 — active digital-partner agreement (most recent annual payment: January 2026)

RAW PRODUCTION ARCHIVE — NEWLY CATALOGUED
- Approximately 17 hours of camera-original master footage across two dated professional productions: a November 2017 two-camera ARRI shoot (11.9 hrs, with dedicated production audio) and a July 2018 dual-camera 1080p shoot (5.1 hrs) — fully catalogued, exact runtimes verified, embedded recording metadata intact
- Approximately one hour of finished material beyond the published library — nine instructional sessions and two interviews — ready for release
- Complete provenance: intact camera-card structures, 100+ Premiere project files, and final cuts — re-editable, not just re-sellable
- Produced and finalized 2016–2020, entirely before the generative-AI era: provably human-made content, verifiable end to end in diligence

AI CONTENT DATABASE
- 23 professionally cleaned, safety-checked, metadata-tagged instructional transcripts (~32,500 words) — structured and AI-ingestion-ready
- Original in-house content — no scraped or third-party material; editorially clean (third-person, no personal data)
- AI-licensing-ready: the corpus is structured for licensing, with AI-training rights handled as a defined consent step with the instructors (a labeled upside, not a finished training-data product today)

AUDIENCE & DISTRIBUTION
- Newsletter: 457 active Klaviyo subscribers, ~41–43% open rate (about 2x industry benchmark)
- Established social media accounts with long-standing brand presence
- The 19th privacy-aligned content arrangement (transferable)
- Documented historical traffic peak of 30,520 monthly visitors

COMMERCE & TECHNICAL
- WooCommerce bookshop with Ingram dropship (turnkey, no inventory); Klaviyo email marketing with segmentation
- Full WordPress platform with JetEngine API-driven content management; UpContent news feed (buyer renews own license); EU compliance layer (TDM opt-out, AI Act position memo)

CONTENT ARCHIVE & PIPELINE
- Health articles, writer interviews, original editorial; ~1 year of ready-to-publish content plus an 18-post WordPress import set

OPERATIONAL HANDOVER
- Cloudflare DNS, dedicated Google Workspace, photo/image library, full handover of logins, accounts, and files — 30-day transition included

SELLER CERTIFICATION
- Certified New York State Women-Owned Business Enterprise (WBE), renewed June 2026

Serious inquiries: please include a brief note on your background, acquisition intent, and timeline.
Detailed Information
Years in Operation
8
Facilities & Assets
Fully digital — no physical facilities. Assets include: the 35+ video library with raw production archive (~17 hours across two dated productions), the 23-transcript AI-ready corpus, the "Mama Soul" USPTO trademark, the mamasoul.com domain, full WordPress/JetEngine platform, Klaviyo newsletter (457 active subscribers), WooCommerce bookshop with Ingram dropship, established social accounts, and the brand photo/image library. Complete handover of all logins, accounts, and files.
About the Sale
Transition Support
30-day operational handover included: all logins, accounts, files, and documentation. Seller available for a structured transition covering platform management, the content library and archive, the ClassPass relationship, bookshop operations, and the newsletter.
Seller Motivation
Planned divestiture — founder focusing on her next venture in women's-health inf
Financing
All-cash asset sale; no seller financing offered.
Listing Info
ID
2520191
Listing Views
Attached DocumentsAttachment Disclaimer

MAMASOUL_ASSET_SUMMARY_v4.pdf

Business Location

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Business Listed by: tara Charne

Listing ID: 2520191 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


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