Acquire an established consumer recovery and wellness brand through a $1.8 million asset sale.

The brand has generated more than $10 million in lifetime sales, served thousands of customers nationwide, and built a marketing database of more than 25,000 email contacts.

The company has proven products across cold and heat therapy, along with established assets and commercial relationships in supplements and other recovery modalities. Its products have been used in commercial locations and by professional sports organizations, while gaining exposure through major events, professional athletes, and recognized voices in the fitness and recovery space.

The business also benefits from an exclusive commercial relationship involving proprietary supplement products, creating an additional pathway for recurring revenue and expansion beyond durable recovery equipment.

The acquisition provides a buyer with an established platform of assets that can be leveraged across multiple recovery and wellness categories, including:

Cold therapy
Heat therapy
Red-light therapy
Recovery accessories
Proprietary supplements
Recurring consumable products
Commercial and institutional wellness solutions

The asking price is based primarily on the strategic and replacement value of the assets being acquired, rather than solely on current earnings. A buyer gains years of brand development, product validation, customer acquisition, content creation, commercial exposure, intellectual property, and operating infrastructure at a meaningful discount to building a comparable platform independently.

Assets expected to transfer may include:

Established brand, trademarks, and associated goodwill
E-commerce website and digital infrastructure
25,000+ email audience and historical customer data
Proprietary product designs, molds, tooling, and documentation
Inventory, components, and replacement parts
Supplement-related commercial rights and relationships, where transferable
Product concepts and development work across additional recovery categories
Athlete, influencer, event, and sports-industry content
Product reviews, testimonials, photography, and video assets
Manufacturing, supplier, logistics, and commercial relationships
Historical marketing data and operating procedures

An experienced e-commerce operator can grow the business as a standalone recovery platform. A strategic buyer in fitness, wellness, sporting goods, consumer health, outdoor living, or home products can integrate the assets into its existing marketing, fulfillment, retail, and distribution infrastructure.

The ideal buyer will bring working capital, product-development resources, digital-marketing expertise, reliable fulfillment capabilities, or established retail and commercial channels.

The brand identity, financial information, detailed asset schedule, current product portfolio, commercial relationships, and development pipeline will be provided following buyer qualification and execution of a confidentiality agreement.