Dual-Brand Home Services Franchise Operation

About Softroc
Softroc is a premium rubber surfacing franchise specializing in durable, safety-oriented surfacing solutions for play spaces, walkways, patios, pools, and commercial applications. The system combines long-lasting, slip-resistant rubber surfacing with a high-quality installation process backed by franchisor training and proprietary application techniques. Softroc positions well in municipal, HOAs, schools, parks, and residential markets where safety, aesthetics, and low maintenance are priorities.

About The Driveway Company
The Driveway Company delivers concrete maintenance and coating services with a focus on epoxy and protective driveway solutions, including crack & joint repair, pressure washing, paver maintenance and sealing, and residential/commercial epoxy coatings. The brand is built for homeowners and commercial property managers seeking durable, visually appealing surfaces and long-term protection. Epoxy services are well suited for higher-ticket commercial contracts, garage floors, warehouses, and multi-unit residential properties.


This sale presents a turnkey opportunity to acquire established franchise rights for two complementary home services brands: Softroc® premium rubber surfacing and The Driveway Company concrete coating services. Located in high-growth Central Florida markets (Ocala and Tampa), this operation offers immediate market entry with significant franchise value already secured.

BUSINESS OVERVIEW
Established in 2022, this dual-brand operation combines Softroc's premium rubber surfacing solutions for play spaces, walkways, and commercial applications with The Driveway Company's concrete maintenance and epoxy coating services. The business serves both residential and commercial markets across two distinct Florida territories.

MARKET POSITIONING
Softroc targets safety-conscious markets including municipalities, HOAs, schools, and residential customers seeking durable, slip-resistant surfaces. The Driveway Company focuses on concrete maintenance and protective coatings for homeowners and commercial property managers, with particular strength in higher-value epoxy applications for garages, warehouses, and multi-unit properties.


GROWTH POTENTIAL
Significant scalability exists through expanded commercial epoxy contracts, which offer higher margins and recurring maintenance opportunities. Cross-selling between service lines, enhanced digital marketing, and B2B partnerships with property managers and municipal clients represent clear paths to increased profitability.

REASON FOR SALE
Owner is semi-retiring following recent operational stabilization. The business underwent management transition in 2024, with current leadership seeking to transfer to a dedicated owner-operator who can fully capitalize on the established foundation and growth opportunities.

IDEAL BUYER PROFILE
This opportunity suits owner-operators in home services, regional contractors seeking immediate market presence, existing franchisees wanting geographic expansion, or strategic buyers comfortable with operational scaling. The included franchise fees significantly reduce entry barriers compared to new franchise acquisition.

TRANSITION SUPPORT
Comprehensive training and transition support included, covering equipment operation, application techniques, estimating, scheduling, and technology systems. Current leadership will provide hands-on coaching during transition period to ensure operational continuity.

Note: Franchisor approval required for franchise transfer. All transfer requirements and fees will be disclosed upfront, with seller cooperation throughout approval process.