H-E-B Winner-Texas Pecan Cakes | $103K SDE | '25 $222K Sales +66% YoY
Asset Sale Description
Texas Pecan Cakes is a profitable, award-winning Austin brand built around a distinctive Texas-shaped pecan cake, winner of H-E-B's Quest for Texas Best in 2017. It has grown from a local product into a CPG brand with a proven Shopify DTC engine, an expanding wholesale footprint, and a tested co-manufacturer ready to scale.
Financials: 2025 sales $222K, up 68% YoY, with Q4 up 180%. Gross margin 65%. SDE $103K. Asking price is roughly 1.3x SDE and in line with the included assets, so the brand, recipes, accounts, and growth come on top of the equipment and inventory. Full financials available under NDA.
Revenue & Channels: DTC via Shopify, Faire, Airgoods, and Walmart Marketplace. 35+ seasonal retail doors. Two major grocery accounts are in the pipeline for a Fall 2026 launch, each a potential step-change in volume.
Growth Opportunities: The product, margins, and channels are already built, so growth from here is demand and distribution, not a rebuild. This pace has come with marketing still underused, which points to real headroom.
Marketing: paid and organic advertising are underused, and a 5,700-subscriber email list is an immediate, low-cost lever, especially at the holidays. An always-on Meta and Google funnel plus consistent content can move TPC from regional favorite toward a national gifting brand. High-fit channels remain untapped, including TikTok, Pinterest, and Etsy, all strong for a visual, gift-able food product.
Holiday DTC: a pecan cake is a natural holiday gift. Seasonal and retail-ready packaging, gift bundles, and corporate gifting can concentrate revenue into Q4. A 30-day ambient shelf life and nationwide shipping make it well suited to corporate gifting at volume. In 2025, Q4 sales rose 180% with minimal marketing and no holiday-themed assets, so a focused holiday push and a corporate gifting program are clear near-term wins.
Product expansion: the same kitchen and co-manufacturer can produce new SKUs without new equipment. Seasonal flavors such as gingerbread, pumpkin, bourbon pecan, and cornbread let TPC ride flavor trends and run limited holiday releases. Alternative formats, such as pecan cake bites in a retail bag, open grab-and-go retail, checkout placement, and multipacks. Each new SKU adds gifting occasions, shelf space, and average order value at low incremental cost.
Recurring revenue: subscriptions, a cake-of-the-month, and repeat corporate gifting can lift lifetime value beyond one-time orders.
B2B: room to expand across wholesale, retail, corporate gifting, corporate events, festivals (BBQ and state fair), farmers markets, and delivery and marketplace platforms.
National reach: Amazon and broadline distribution remain untapped.
Financials: 2025 sales $222K, up 68% YoY, with Q4 up 180%. Gross margin 65%. SDE $103K. Asking price is roughly 1.3x SDE and in line with the included assets, so the brand, recipes, accounts, and growth come on top of the equipment and inventory. Full financials available under NDA.
Revenue & Channels: DTC via Shopify, Faire, Airgoods, and Walmart Marketplace. 35+ seasonal retail doors. Two major grocery accounts are in the pipeline for a Fall 2026 launch, each a potential step-change in volume.
Growth Opportunities: The product, margins, and channels are already built, so growth from here is demand and distribution, not a rebuild. This pace has come with marketing still underused, which points to real headroom.
Marketing: paid and organic advertising are underused, and a 5,700-subscriber email list is an immediate, low-cost lever, especially at the holidays. An always-on Meta and Google funnel plus consistent content can move TPC from regional favorite toward a national gifting brand. High-fit channels remain untapped, including TikTok, Pinterest, and Etsy, all strong for a visual, gift-able food product.
Holiday DTC: a pecan cake is a natural holiday gift. Seasonal and retail-ready packaging, gift bundles, and corporate gifting can concentrate revenue into Q4. A 30-day ambient shelf life and nationwide shipping make it well suited to corporate gifting at volume. In 2025, Q4 sales rose 180% with minimal marketing and no holiday-themed assets, so a focused holiday push and a corporate gifting program are clear near-term wins.
Product expansion: the same kitchen and co-manufacturer can produce new SKUs without new equipment. Seasonal flavors such as gingerbread, pumpkin, bourbon pecan, and cornbread let TPC ride flavor trends and run limited holiday releases. Alternative formats, such as pecan cake bites in a retail bag, open grab-and-go retail, checkout placement, and multipacks. Each new SKU adds gifting occasions, shelf space, and average order value at low incremental cost.
Recurring revenue: subscriptions, a cake-of-the-month, and repeat corporate gifting can lift lifetime value beyond one-time orders.
B2B: room to expand across wholesale, retail, corporate gifting, corporate events, festivals (BBQ and state fair), farmers markets, and delivery and marketplace platforms.
National reach: Amazon and broadline distribution remain untapped.
Detailed Information
- Years in Operation
- 11
- Facilities & Assets
- $125K FF&E (commercial freezers, mixers, cake pans, small-wares), branded domain, Shopify store, 5,700-subscriber email list, social media accounts, and proprietary recipes. $17.8K variable product and shipping inventory included.
Kitchen and contract
Operates from a shared licensed commercial kitchen in South Austin, near the airport, on a flexible, non-binding, renewable contract with no lease obligation. Fully transferable.
Production flexibility
The new owner can stay at this kitchen, move to any commercial kitchen, or shift production to a co-manufacturer. The seller is in final stages with a co-manufacturer that can take over production entirely if the buyer chooses.
Staffing and overhead
The facility hosts roughly 50 brands, so the new owner can tap an existing pool of experienced hourly production staff instead of recruiting from scratch. Owner-operated with no permanent payroll, which keeps overhead lean.
About the Sale
- Transition Support
- Training covers
Baking and production, order fulfillment and shipping, Shopify, Faire, Airgoods, and Walmart e-commerce, retail account management, and marketing and social media.
Co-manufacturer transition support is included if the buyer chooses that path.
Structure
2 weeks in person at the South Austin kitchen, plus up to 2 weeks of additional/remote support as needed.
Seller remains available for support and questions after close. - Seller Motivation
- Conflicting with two other CPG businesses & advisory roles, time dedication.
- Financing
- Seller is open to carrying a 10% note for a well qualified buyer.
Listing Info
- ID
- 2464073
- Listing Views
- 697
Attached DocumentsAttachment Disclaimer
Business Location
Listing ID: 2464073 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.








