Established Seattle-area direct-to-consumer e-commerce brand operating in the fast-growing luxury gifting vertical. Evergreen Roses sells premium preserved roses, sourced from Ecuador and treated using proprietary Japanese preservation techniques, that maintain their fresh appearance for 365+ days without water or maintenance. This is not a florist. No perishable inventory. No refrigeration. No wilting.

The Numbers That Matter

- High AOV, with premium price point with strong perceived value vs. fresh flowers
- Low COGS relative to retail pricing
- B2B corporate gifting channel provides revenue diversification beyond seasonal DTC spikes

Why This Business Works
Gifting is recession-resilient. Anniversaries, weddings, Valentine's Day, and Mother's Day happen every year regardless of macro conditions. Evergreen Roses is positioned at the intersection of two durable consumer trends: premiumization of everyday gifting and sustainability-conscious purchasing. The product is hypoallergenic, eco-friendly, and lasts a year, which commands a price premium that fresh flowers simply cannot justify.

Operations
Fully Shopify-powered with a clean, conversion-optimized storefront. Inventory is non-perishable and manageable. Fulfillment is straightforward. The business can be operated remotely with a lean team. Seller has built out collections across multiple SKU formats (square hat boxes, round hat boxes, heart collection, home décor, gift sets) with curated colorways. No custom manufacturing required by buyer.

Growth Opportunities
A motivated buyer could unlock significant upside through:

- Subscription or reorder nudge programs (gifting reminders at the 11-month mark)
- Expanded B2B / corporate gifting outreach
- Wedding and events channel (florists, planners, venues)
- Geographic expansion via 3PL partnerships
- Influencer and UGC-driven social commerce (product is highly photogenic)

Ideal Buyer
Strategic acquirer or operator-investor with e-commerce experience. Would suit a portfolio operator looking to add a capital-light, differentiated brand, or an individual buyer seeking a manageable lifestyle business with real upside. No floral or horticulture experience required.