MAUI TACOS — HAWAIIAN ISLANDS TERRITORY
Ground Floor Franchise Opportunity | Starting at $75,000

This is your chance to get in on the ground floor of one of Hawaii's most beloved food concepts. Maui Tacos isn't a mainland brand testing the islands — it was born here. Created in 1993 by celebrity chef Mark Ellman right on Maui, this is a concept with genuine roots in Hawaii's food culture and real name recognition with locals and visitors alike.

Chef Ellman first made his mark at Avalon Restaurant on Maui, one of the founding establishments of the Hawaii Regional Cuisine movement. Drawing from his mastery of Pacific Rim flavors and his love of Mexican food, he opened the first Maui Tacos in Napili — taking vibrant Mexican classics and infusing them with tropical ingredients and the laid-back aloha spirit that Hawaii does better than anywhere on earth. Guests called it "a vacation you can eat," and the concept quickly built a loyal following on both sides of the visitor/local divide. The brand has continued operating internationally out of Guam. Now it's time to bring it home.

This relaunch opens the door for entrepreneurial operators to secure exclusive territory rights across the Hawaiian Islands, starting at just $75,000. Phase one focuses on Maui and the Big Island, with the ability to grow into additional island territories as your operation scales. Whether you're an experienced multi-unit operator or a driven first-time franchisee, this is a rare opportunity to build something real in one of the most competitive and rewarding food markets in the country.

The menu is the heart of it. Signature Maui Tacos feature perfectly grilled fresh fish or shrimp with sweet-tangy pineapple salsa, crisp cabbage, and lime — light, fresh, and exactly what someone in Hawaii wants to eat. Wiki Wiki Shrimp Tacos deliver fast, bold street-food energy built for the pace of high-traffic environments. The Hawaiian BBQ Pork Burrito wraps tender slow-cooked pork with rice, beans, and island slaw. The Loco Moco Burrito takes Hawaii's most iconic comfort dish — beef patty, brown gravy, rice, fried egg — and turns it into an addictive handheld meal. The Spicy Cheeseburger Burrito is the kind of playful mashup that gets people talking and coming back. Round it out with chicken enchiladas, tamales, Carne Asada fries, street tacos, mango salads, California-style quesadillas, coconut flan, Tres Leches and you have a menu with genuine depth — something for the health-conscious traveler and the hungry local alike.

Hawaii's market rewards operators who find the right locations and build the right presence. High-traffic retail centers, tourist corridors, food halls, beach towns, and busy community hubs are all strong fits for the Maui Tacos format. As a territory holder, you have the flexibility to identify and develop the locations that make the most sense for your market — whether that's a fast-casual storefront in a resort area, a kiosk in a busy shopping center, or a presence in a local neighborhood that's been waiting for exactly this kind of concept. The right location in Hawaii, executed well, can build the kind of loyal repeat business from locals and visitors alike that turns a single unit into the foundation of something bigger.

For $75,000 you secure your starting territory and begin building what can become a scalable, multi-unit operation. You get a brand with over 30 years of recognition, a menu that fits Hawaii's market perfectly, full operator support and training, and exclusive rights to your territory as the concept grows across the islands.


Territories are limited. Phase one is Maui and the Big Island. If you've been waiting for a ground-floor opportunity with a proven name, real Hawaii heritage, and a clear path to multi-unit growth, this is it.

All Interested Parties to sign FDD (Franchise Disclosure agreement)