Texas Pecan Cakes | H-E-B Quest Winner | $222K Rev25 | 92%+ YoY Growth
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Texas Pecan Cakes (TPC) — Winner of the H-E-B Quest for Texas Best 2017 — is a profitable, asset-rich artisan bakery brand primed for its next owner to scale. Austin-made, Texas-shaped pecan cakes with authentic regional identity, a proven DTC engine, 35+ retail doors, and two major grocery accounts in progress to launch in fall 2026.
Financial Performance
TPC posted $222K in gross sales in 2025 — a 68% jump from 2024 — driven by DTC e-commerce and new wholesale wins. Gross margins are an exceptional 60%, the result of lean founder-run operations with tight cost controls. 2026 YoY sales are tracking up 92% through May. Revenue mix: ~70% DTC shipping, ~20% wholesale/retail, ~10% events/gifting. Seller's Discretionary Earnings (SDE) are approximately 37% of gross revenue (~$82K).
Operations & Assets
$125K in fixed FF&E including custom Texas-shaped baking pans, commercial freezers, commercial stand mixer, and smallwares. $17.8K in variable assets (ingredients, packaging, shipping supplies). Business operates from a South Austin commercial kitchen on a flexible, non-binding renewable contract — easily transferable to any location. Included: Shopify website (texaspecancakes.com), Facebook/Instagram accounts, all vendor relationships, proprietary scaled recipes, and custom Texas packaging die/tooling.
Market Position & Growth Upside
TPC has already been approached by large grocery chains with major holiday purchase orders — and had to turn them down in 2025 due to capacity constraints. That demand is ready for a new owner to capture through increased production or a copacker relationship. Seller is actively coordinating with a copacker for the upcoming holiday season as a head start for the buyer. Currently in 35+ boutique retailers with 2 large grocery accounts progressing for fall 2026 launch. The gifting channel is significantly underpenetrated — 6-packs are proven sellers for holidays, corporate gifting, and Texas-themed events. Untapped upside: Amazon, additional grocery chains, and market/festival/event sales.
Why Buy Now?
The founder is selling to focus on 2 other CPG ventures and is committed to a smooth handoff. Step into a profitable, clean-books business with no outstanding liabilities, loyal existing customers, and clear paths to scale — including copacker expansion, Amazon launch, and grocery chain rollout. Seller will provide hands-on training (typically 4–6 weeks, negotiable).
NDA required — full financials, P&L, and detailed asset list provided upon signing. Motivated seller ready to transition.
Financial Performance
TPC posted $222K in gross sales in 2025 — a 68% jump from 2024 — driven by DTC e-commerce and new wholesale wins. Gross margins are an exceptional 60%, the result of lean founder-run operations with tight cost controls. 2026 YoY sales are tracking up 92% through May. Revenue mix: ~70% DTC shipping, ~20% wholesale/retail, ~10% events/gifting. Seller's Discretionary Earnings (SDE) are approximately 37% of gross revenue (~$82K).
Operations & Assets
$125K in fixed FF&E including custom Texas-shaped baking pans, commercial freezers, commercial stand mixer, and smallwares. $17.8K in variable assets (ingredients, packaging, shipping supplies). Business operates from a South Austin commercial kitchen on a flexible, non-binding renewable contract — easily transferable to any location. Included: Shopify website (texaspecancakes.com), Facebook/Instagram accounts, all vendor relationships, proprietary scaled recipes, and custom Texas packaging die/tooling.
Market Position & Growth Upside
TPC has already been approached by large grocery chains with major holiday purchase orders — and had to turn them down in 2025 due to capacity constraints. That demand is ready for a new owner to capture through increased production or a copacker relationship. Seller is actively coordinating with a copacker for the upcoming holiday season as a head start for the buyer. Currently in 35+ boutique retailers with 2 large grocery accounts progressing for fall 2026 launch. The gifting channel is significantly underpenetrated — 6-packs are proven sellers for holidays, corporate gifting, and Texas-themed events. Untapped upside: Amazon, additional grocery chains, and market/festival/event sales.
Why Buy Now?
The founder is selling to focus on 2 other CPG ventures and is committed to a smooth handoff. Step into a profitable, clean-books business with no outstanding liabilities, loyal existing customers, and clear paths to scale — including copacker expansion, Amazon launch, and grocery chain rollout. Seller will provide hands-on training (typically 4–6 weeks, negotiable).
NDA required — full financials, P&L, and detailed asset list provided upon signing. Motivated seller ready to transition.
Detailed Information
- Years in Operation
- 11
- Facilities & Assets
- -$125k in Furniture, Fixtures & Equipment (FF&E): commercial freezers, mixers, cake pans, smallwares, branded domain & Shopify website, social media accounts, and proprietary recipes.
-$17.8k in inventory: ingredients, packaging, and shipping supplies.
-Business operates from a commercial kitchen in South Austin (near airport) under a flexible, non-binding renewable contract. Facility is easily transferable — operate from this location or move to a kitchen of your choice with no obligation.
About the Sale
- Transition Support
- Seller will provide comprehensive hands-on training to set the new owner up for success. Training includes: baking production, order fulfillment & shipping, Shopify e-commerce management, retail account management, and marketing/social media.
Training structure: 2 weeks in-person at the South Austin kitchen + 2 weeks of remote support.
Business is owner-operated; new staff can be hired if buyer remains at the current facility. Seller is highly motivated to ensure a smooth transition and brand continuity. Mutual NDA available — full details shared on first call.
www.texaspecancakes.com
email me @ scott@texaspecancakes.com or call (512) 222-7054
MNDA attached for full details on first call. - Seller Motivation
- Conflicting with 2 other CPG businesses and advisory roles, time dedication.
Listing Info
- ID
- 2464073
- Listing Views
- 604
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Listing ID: 2464073 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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