Turnkey E-Commerce Orthodontic Brand + Tooling & Inventory
Asset Sale Description
This is an opportunity to acquire a turnkey ecommerce product brand that can be operated from home, requires no employees or dedicated facility, and comes with the core product-development and launch work already completed.
RooTainer is a differentiated orthodontic accessory created to solve a simple but costly problem: kids lose retainers, mouth guards and other removable dental devices because traditional cases are easy to leave behind and often inconvenient to carry.
Unlike a standard retainer case, RooTainer was designed to stay with the child. Its built-in clip and carabiner allow it to attach to a backpack, sports bag, waistband or belt loop. A sturdy, vented hard-shell design helps protect the appliance while allowing airflow, and interchangeable stickers and multiple case colors give kids the ability to personalize it. RooTainer can accommodate retainers, aligners, mouth guards, night guards and expanders.
For a buyer, much of the difficult startup work is already done. The sale includes:
* Owned production tooling
* Approximately 2,600 molded/core product sets on hand
* Registered U.S. trademark and active brand assets
* Established U.S. manufacturing and supplier relationships
* Product specifications, design files and production documentation
* Established Amazon catalog/listing history
* Amazon Brand Registry and historical account documentation
* Historical Amazon advertising campaigns, sponsored-product data and search-term reporting
* Shopify ecommerce history and customer/order records
* Customer review history with 200+ historical Amazon ratings/reviews
* Website and domain
* Product photography and finished video assets
* Logo files, brand identity system, messaging and social content
* A 552-respondent consumer concept study
* Historical marketing plans and launch materials
In other words, a buyer is not starting with an idea and a prototype. The product has already been designed, tooled, manufactured, sold online, reviewed by customers, advertised on Amazon and supported with a complete library of brand and marketing assets.
The manufacturing infrastructure is also already in place. The existing U.S. manufacturer has confirmed that the tooling remains in its possession, is owned by the seller, and can continue to be used by a future owner. The manufacturer is willing to continue production following a sale, with current estimated lead times of approximately 4–6 weeks.
The original tooling investment alone was approximately $38,700. That does not include the value of the existing inventory, trademark, product development, brand identity, ecommerce infrastructure, creative assets, consumer research or supplier relationships. With approximately 2,600 core product sets already on hand, a buyer can begin planning a relaunch without immediately funding another production run.
RooTainer also comes with meaningful market validation. Historical ecommerce sales, established Amazon activity and 200+ historical customer ratings/reviews provide real-world evidence beyond the original concept.
This could be a strong fit for an entrepreneur seeking a home-based ecommerce business or side venture, an Amazon or Shopify operator adding to an existing portfolio, or a dental, orthodontic or youth-sports company looking for an adjacent product.
Inventory, manufacturing relationships, supplier relationships, ecommerce infrastructure and the core creative assets are already in place.
The owner launched a consulting business that now requires full-time focus and is selling RooTainer rather than committing the time needed to grow the brand.
Asking price: $39,500 for the complete asset package.
For the right buyer, this is an opportunity to skip much of the product-development and launch process and focus instead on relaunch, distribution and growth.
RooTainer is a differentiated orthodontic accessory created to solve a simple but costly problem: kids lose retainers, mouth guards and other removable dental devices because traditional cases are easy to leave behind and often inconvenient to carry.
Unlike a standard retainer case, RooTainer was designed to stay with the child. Its built-in clip and carabiner allow it to attach to a backpack, sports bag, waistband or belt loop. A sturdy, vented hard-shell design helps protect the appliance while allowing airflow, and interchangeable stickers and multiple case colors give kids the ability to personalize it. RooTainer can accommodate retainers, aligners, mouth guards, night guards and expanders.
For a buyer, much of the difficult startup work is already done. The sale includes:
* Owned production tooling
* Approximately 2,600 molded/core product sets on hand
* Registered U.S. trademark and active brand assets
* Established U.S. manufacturing and supplier relationships
* Product specifications, design files and production documentation
* Established Amazon catalog/listing history
* Amazon Brand Registry and historical account documentation
* Historical Amazon advertising campaigns, sponsored-product data and search-term reporting
* Shopify ecommerce history and customer/order records
* Customer review history with 200+ historical Amazon ratings/reviews
* Website and domain
* Product photography and finished video assets
* Logo files, brand identity system, messaging and social content
* A 552-respondent consumer concept study
* Historical marketing plans and launch materials
In other words, a buyer is not starting with an idea and a prototype. The product has already been designed, tooled, manufactured, sold online, reviewed by customers, advertised on Amazon and supported with a complete library of brand and marketing assets.
The manufacturing infrastructure is also already in place. The existing U.S. manufacturer has confirmed that the tooling remains in its possession, is owned by the seller, and can continue to be used by a future owner. The manufacturer is willing to continue production following a sale, with current estimated lead times of approximately 4–6 weeks.
The original tooling investment alone was approximately $38,700. That does not include the value of the existing inventory, trademark, product development, brand identity, ecommerce infrastructure, creative assets, consumer research or supplier relationships. With approximately 2,600 core product sets already on hand, a buyer can begin planning a relaunch without immediately funding another production run.
RooTainer also comes with meaningful market validation. Historical ecommerce sales, established Amazon activity and 200+ historical customer ratings/reviews provide real-world evidence beyond the original concept.
This could be a strong fit for an entrepreneur seeking a home-based ecommerce business or side venture, an Amazon or Shopify operator adding to an existing portfolio, or a dental, orthodontic or youth-sports company looking for an adjacent product.
Inventory, manufacturing relationships, supplier relationships, ecommerce infrastructure and the core creative assets are already in place.
The owner launched a consulting business that now requires full-time focus and is selling RooTainer rather than committing the time needed to grow the brand.
Asking price: $39,500 for the complete asset package.
For the right buyer, this is an opportunity to skip much of the product-development and launch process and focus instead on relaunch, distribution and growth.
Detailed Information
- Years in Operation
- 8
- Facilities & Assets
- RooTainer is a turnkey asset sale with no leased facility or employees required. Included are owned five-part production tooling, approximately 2,600 molded/core product sets, registered trademark and brand assets, product/design files, ecommerce history, website/domain, photography/video, historical marketing assets, consumer research and supplier relationships. Tooling is stored with the existing U.S. manufacturer, which has confirmed willingness to continue production for a new owner.
About the Sale
- Transition Support
- Seller will provide a reasonable transition period, including introductions to the existing manufacturer and suppliers, transfer of product and brand files, website/domain and other transferable digital assets, and background on historical ecommerce operations. The opportunity is designed for a straightforward handoff with limited ongoing seller involvement.
- Seller Motivation
- Owner launched a consulting business that now requires full-time focus.
Listing Info
- ID
- 2546593
- Listing Views
Attached DocumentsAttachment Disclaimer
Listing ID: 2546593 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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