Founded in 2020. Over $425,000 in lifetime Shopify revenue. Currently dormant by owner's choice.

Very Cool is an independent DTC footwear brand that generated more than $425,000 in Shopify sales before the owner stepped back to pursue a different creative direction. The brand, storefront, production relationships, and approximately 140 pairs of finished inventory are now available as a complete asset acquisition.

A buyer acquires a footwear brand with completed product development, finished goods on hand, and prior commercial validation — rather than starting from a concept.

What's Included:

Inventory — 140 pairs of finished sneakers across multiple models, colorways, and sizes. Approximately $15,280 in historical production cost. A complete inventory schedule showing styles, sizes, and quantities is available to qualified buyers. At prior retail pricing, the inventory represents substantially more potential gross sales than its historical production cost, subject to the buyer's pricing and sell-through.

Brand and digital assets — Very Cool name and associated transferable brand assets, Shopify storefront, domain, website content and product pages, product photography, creative assets, and packaging assets.

Product and production assets — existing footwear designs, applicable design and production files, product specifications, production resources, and introductions to established manufacturing and supplier relationships.

Transition support — reasonable assistance transferring the included assets and introductions to applicable existing manufacturing contacts.

Social media accounts are not included in the transaction.

Financial Performance:

Lifetime Shopify sales since 2020: $425,000+
Current reporting period: approximately $712, with no marketing spend, no new releases, and no active growth operation.

The asking price is not based on a multiple of current earnings. It reflects the finished inventory, established brand and storefront, completed product development, and existing production infrastructure.

Historical Shopify documentation can be provided to qualified buyers during due diligence.

Why I'm Selling:

Continuing Very Cool from here would largely mean producing additional variations within a product concept I've finished exploring creatively. I've moved my attention and capital in a different direction, and I'd rather transfer an established platform to someone who wants to operate and expand it than allow the inventory and infrastructure to sit unused.

The product works. The path forward is straightforward. It's just no longer my path.

For the Right Buyer:

Best suited to an existing streetwear or e-commerce operator with an audience to sell into, a retailer looking to add footwear without developing a product line from scratch, or an operator with strong customer-acquisition capabilities.

The finished inventory creates an immediate opportunity to begin monetizing the acquisition while a new owner determines whether to continue existing models, introduce new colorways, expand into apparel, pursue wholesale distribution, or integrate the products into an existing operation.

Fastest Path to Revenue:

Sell the existing inventory through the storefront, promotions, or wholesale lots, then develop additional releases from the existing product foundation.