Hello Day is a developed women’s athletic wear and lifestyle brand being offered as a turnkey e-commerce asset acquisition.

The acquisition provides a buyer with an established brand foundation, online storefront, branding, creative materials, product development work, supplier relationships and available inventory. It is ideal for an e-commerce entrepreneur, apparel operator, influencer or existing fashion company looking to enter or expand within the activewear category.

Hello Day is not being sold based on a profit multiple. The value is in the completed brand development, digital assets, product foundation, supplier resources and the opportunity for a buyer to relaunch and scale the company using a new marketing strategy.

WHAT IS INCLUDED:

• Hello Day domain name
• Complete e-commerce website and store content
• Brand name and seller-owned brand assets
• Logo and visual identity
• Product designs and development materials
• Product and lifestyle photography
• Social-media accounts and existing content
• Customer and email data, if applicable and legally transferable
• Manufacturer and supplier contacts
• Packaging and marketing materials
• Available product samples
• Existing inventory, depending on the final transaction terms
• Transition assistance from the seller

WHY THIS IS A STRONG ACQUISITION:

Building an apparel brand requires branding, website development, product sourcing, samples, photography, packaging and substantial creative work before marketing can even begin. Hello Day gives a buyer an existing foundation that can be repositioned and relaunched much faster than a newly created brand.

The business is location-independent and can be operated from anywhere. It may also be integrated into an existing e-commerce, apparel, fitness or influencer-led business.

MONETIZATION OPPORTUNITIES:

• Direct-to-consumer sales through the existing website
• TikTok Shop and social-commerce sales
• Instagram and influencer marketing
• Affiliate and ambassador programs
• Amazon marketplace expansion
• Wholesale distribution to boutiques and fitness studios
• Limited-edition product drops
• Subscription or membership-based product releases
• Partnerships with fitness instructors, gyms and wellness creators

CURRENT OPERATIONS:

The brand is currently being offered as an asset sale and is not being valued based on current profitability. The seller has focused on other business ventures and has not devoted the marketing resources necessary to scale Hello Day.

Financial and operating information will be made available to serious buyers during due diligence.

REASON FOR SELLING:

The owner operates other established businesses and wants Hello Day transferred to a buyer who can dedicate the time, marketing and operational attention needed to develop its full potential.

ASKING PRICE:

$50K

INVENTORY:

Approximately $75K at cost. Inventory is included in the asking price.

TRANSFER PROCESS:

The seller will coordinate the transfer of the website, domain, creative files, supplier resources, social accounts and all other assets included in the final purchase agreement.

Reasonable transition support will be provided following the sale.

BUYER REQUIREMENTS:

Serious inquiries are welcome. Additional proprietary information may require a signed confidentiality agreement. The buyer should independently verify all assets, transferability, financial information and future business opportunities during due diligence.