Baskin-Robbins has been delighting people of all ages with ice cream since 1945, making it America's Favorite Neighborhood Ice Cream Shop. Baskin-Robbins continues to reveal new, amazing flavors and innovative ice creams like hand-packed ice cream quarts, a unique technique creating a flavor ribbon and the introduction of textured ice creams which are creamy like mousse. Baskin-Robbins continues to evolve, introducing signature ice cream cakes and an expanding line of beverages, like the signature Cappuccino Blast®. This drive to create new products is a part of its mission to make the Baskin-Robbins neighborhood a fun place for everyone with tasty ice cream.
Baskin-Robbins is dedicated to making eating ice cream an enjoyable experience. The philosophy of America’s Favorite Neighborhood Ice Cream Shop is shared by each store owner and employee. Corporate staff is proud of its heritage and is committed to maintaining the unique fun, flavor and neighborhood feel that makes Baskin-Robbins that ice cream shop visited by more than 150 million people every year.
Why Baskin Robbins?
Baskin-Robbins is an excellent choice for a franchise because of its long-standing reputation for delicious ice cream. With over 1,000 flavors, they have one for everyone. Baskin-Robbins ice creams, ice cream cakes and textured variations make ice cream a good choice every day continuing the 31-flavor concept.
Baskin-Robbins small business philosophy of supporting franchise operators as owners is supported by their extensive training, pre-open process, ongoing support and continuous product innovations. Franchise owners have the support of corporate through every step of the process including site selection, store format, products, marketing and operations.
Baskin-Robbins use of technology for online ordering, cake and planning options along with its significant customer base of more than 150 million provides for strong recognition, visitation and recurring purchases assisting owners in ramping the business quickly.
Baskin-Robbin's franchise owners should be dedicated to their business principles which include superior customer service, the best flavors, high-quality ingredients and the delivery of an outstanding experience. The franchise candidate should be passionate and have a desire to exceed the performance and accomplishment of others.
The right candidate is a person who is involved every day and engages with all aspects of their franchise. They should lead by example, set the bar in professionalism for their employees to follow, be hands-on and exemplify excellent customer service. Participating in the day-to-day operations of the franchise helps owners establish stronger teams, manage the business more thoroughly and form better bonds with employees that are based on respect and trust.
Baskin-Robbins seeks people who are self-motivated with initiative and experience to lead a high-performance operation that works within the guidelines of Baskin-Robbins. Candidates should enjoy the interaction with both customers and employees thoroughly and enjoy seeing smiles on everyone’s face. They should have a desire for motivating employees to greater happiness and job satisfaction. Franchise owners should be energetic and friendly, exercising leadership and mentoring at the same time.
Candidates who have experience operating a business, have worked in the hospitality, food service, restaurant industries or related fields are best suited for this type of franchise. An affinity for following operating processes, logic and an ability to communicate with a person of any age on any level makes for a great owner.
Training And Support
Initial training consists of 15 days training in person. Online and on-going training is offered for owners, managers and select others.
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