This Vancouver-based organic beverage brand has a huge following and over 65 cafes, but it still conserves an intimate feel. Blenz, also known as Blenz Coffee, focuses on creating handcrafted coffees, teas, fruit beverages and protein shakes using exclusively organic ingredients. Even the chain’s famous hot chocolate is made using real Belgian chocolate, offering clients the choice of dark, white or milk chocolate varieties.
Each café is designed to feel like a welcoming community hub, carefully built to allow lots of light into the spacious lounge spots. Blenz is known for its natural drinks that use popular organic herbs and spices such as matcha, yerba mate, lavender, ginger and rose buds. Other noteworthy ingredients include wild strawberries, vanilla beans, lemon, cloves and bergamot.
The brand’s innovative professional baristas love creating drinks that are picture perfect and tasty, such as signature Pink Lattes, Blue Lattes and other aromatic teas. Since Blenz never uses artificial flavorings or colorings, these obtain their striking appearance from natural ingredients such as beetroot and butterfly pea flower.
Why Blenz Coffee?
The Blenz franchise enjoys significant popularity in British Columbia, often scoring the top spot in beverage taste surveys. This is an advantage to potential franchisees looking for an easily recognized and well-liked coffee chain that consumers prefer automatically. Blenz Coffee has also received numerous awards, including Best Local Coffee Chain and Best Coffee Shop by The Georgia Straight, Best Specialty Coffee Shop by Kamloops Daily News, and Best Hot Chocolate by Surrey Now.
Besides creating the famous Matcha Latte™, the company continues to innovate with natural ingredients such as rose buds and Assam black tea. This use of popular organic herbs, spices, plants and fruit appeals to a large demographic of health-conscious patrons looking for green ingredients and beverages with beneficial properties in addition to excellent quality.
The Blenz franchise provides owners with what is essentially turnkey business operation, handling virtually every aspect of establishing new café locations. This includes extensive training, real estate assistance, construction oversight, pre- and post-launch support, marketing and advertising, supplier relationships and pricing, and accounting help.
Potential franchisees should know that it’s not necessary to have previous experience with business administration or coffee shop management. The large amount of training provided by Blenz includes all of these needed skills. Blenz also handles site analysis, construction or lease negotiations, and securing of all building permits.
Optimally, owners should love coffee, tea and natural ingredients, which generates interest in the brand’s products. They also need an enthusiastic, positive attitude and good leadership skills.
Multiple template building styles let franchisees take advantage of existing demographics and surroundings, from kiosk cafés that excel in airports and universities to sidewalk cafés that are perfect for downtown spots near office buildings and bus stops. This means that it’s not necessary for owners to live close to specific parts of Vancouver or British Columbia.
Training And Support
The training program consists of six weeks of classroom training with periods of store-based instruction. Additional onsite training is provided during store opening and afterwards.
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