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concept began in 1993 (under the name Promo-Pak) and has an 18-year history of success in providing local businesses with an advertising venue to reach every mailbox in their target market area at an affordable price.
The post office calls this "saturation mail" because every mailbox including single-family homes, multifamily units (such as apartments, town homes, and condos) and trailer homes are included. It is mailed every month so that consumers routinely recognize and look forward to receiving the BluCrate TM envelope with all of its special offers and promotions.
Why Choose BluCrate™
Outstanding Industry Potential!
• The direct mail advertising industry is a proven recession resistant business
• Recurring revenue business model
• Low, low overhead!
• Proprietary software for ad design
• Unmatched sales process business model allows very competitive pricing, allowing franchisees to undercut their competition
• High end branding and marketing
The BluCrate™ Franchise
A BluCrate™ franchise is an ideal business opportunity for all types of investors. From the small business owner who wants the flexibilty and freedom of being their own boss to sales people who are looking for a return on their investment by partnering with a high-quality franchise system. At BluCrate™, our goal is to provide our franchisees with the best of both worlds. The ease of opening a new business by adapting our business model, along with the flexilbility and freedom to make decisions based on local variables or personal choices.
OUR BUSINESS MODEL
The BluCrate™ business model allows for a tremendously low overhead cost. Not only from a business standpoint, but also from a traditional sales and marketing standpoint.
• To run a BluCrate™ - one person can easily run 2 if not 3 territories.
• We offer an online ad library to enhance your sales presentation and increase your closing rate.
• We offer access to business data bases that provide you contact information for all businesses in your market area.
Training and Support
As a BluCrate™
franchisee, we provide you with the training that will give you a significant business advantage. We provide an unmatched sales and training program at our BluCrate University. Franchisees spend a week at the BluCrate University. In addition to a week at the BluCrate University, we provide all franchisees with a "Sales Blitz". The Sales Blitz consists of us working one on one with you in your territory when it launches. Thus we hold your hand out of the gates which assures a franchisees quickest path to profitability.
In addition, our vast franchising experience in the past has taught us that in order for us to be successful, our franchisees HAVE to be successful. We take this very seriously and provide every franchisee with a franchise coach who will provide ongoing support. The franchisee coach will help promote and grow the franchisee's business through various channels. In addition to the franchisee coach, we also provide a sales process designed to sell more ads, how to manage your time and handle the everyday sales process, and how to motivate and enhance performance for yourself. We provide you with on-going support that will help promote and grow your business.
• Liquid Capital Required: $20,000 - $25,000
• Net Worth Required: $25,000
• Total Investment: $14,500 - $23,000
• Year Founded: 1993
• Total Units: 10
• Business Type: Franchise
• Financing Assistance: Not Available
• Training and Support: Available