Box Lunch® is a no-frills fast service Sandwich Shop. We don't cook!! We feature Rolled PITA bread sandwiches (the Rollwich®) and use only the best quality ingredients. The perception of the general public is that we are a healthy alternative to Fried food. Our ingredients appeal to a broad demographic, and are neither healthfood or ethnically oriented. Our speed results from our basic operating system. We can easily feed 250 people per hour with a small crew and in a small space. We are perfectly suited to take-out, and to drive-up service. Our average per-customer is about $7.00, food costs of about %30, and our competition is anyone else in that price range. Start-up costs for Box Lunch are reasonable (usually under $120,000) and our fees are low. Some freedom of menu offerings is possible, and "home-cooked" sides and desserts are encouraged, but optional. We do NOT allow fried food or alcohol to be sold from our stores; it's just bad for our image.