Every homeowner, driver, and business in America needs insurance. That makes it one of the largest, most recession-resistant industries in the world — over $6.8 trillion in annual global revenue. But most insurance agency owners hit a ceiling because they're stuck doing everything: selling, servicing, renewing, and retaining clients all at once. Brightway removes that ceiling. You focus on selling. We handle the rest.
Business Services
About Brightway Insurance
Build a Business That Grows While You Do
Brightway is a technology-enabled insurance distribution platform — the 2nd largest agency franchise network in the country with over $1.6 billion in annual written premium.
The model is straightforward: you sell and we help service the insurance policies franchisee agency owner write. Your time goes toward the only activity that generates new revenue.
2008 (18 years)
3
$447,662
Franchise Fees
$30,000
20.0%
New Business Commissions
0.0%
n/a
Why Brightway Insurance?
Grow Faster Here Than Anywhere Else.
That's not a tagline — it's the operating principle behind every decision we make. The way Nike built its brand around making athletes better, Brightway is built around making agency owners more successful. Everything we invest in — technology, servicing, training, carrier access — exists for one reason: to remove the obstacles between you and growth.
What that looks like in practice:
- A curated brand that sells for you. We help you build a reputable local brand and keep clients engaged through consistent communication and strategic cross-selling. One policy becomes three — without requiring your personal attention to service. With a 4.9-star average Google rating and over 15,000 5-star Google reviews, the brand trust continues to be built by successful owners.
- Carrier access you can't get alone. Our dedicated Carrier Relations team opens doors to markets independent agents can't reach on their own. More insurance brands you’re able to quote from means more competitive quotes, broader coverage, and higher client retention.
- Technology built by agents, for agents. Brightway Fusion — our proprietary all-in-one platform — is equal parts CRM, sales pipeline, and growth engine. Co-created with agency owners to write policies faster, track your sales pipeline, and quickly understand the KPIs that are driving your business.
- A service center that frees you to sell. Our Engagement Center handles client service and retention through licensed advisers and AI-powered support. Your clients get the attention they expect. You get your time back.
- A network of the best in the business. 350+ agency owners — many among the highest-producing independent agents in the country. People who have figured out what works and share it openly. This isn't a franchise where you figure it out alone.
- In 2025, agencies with a team of three fulltime sales producers averaged $620,172 in gross commission revenue. Agencies with five or more producers averaged $1,739,710. You earn 80-85% of commissions on new business and 50% of recurring, renewal policies.
Ideal Candidate
Who Thrives at Brightway
The people who do best here share a few things in common: they're relationship builders and readily lead teams for success — not just work a book.
Brightway agency owners are driven entrepreneurs with a background in sales, P&C insurance, or business development who are ready to build something of their own. They're coachable, community-minded, and motivated by both financial independence and the desire to create a lasting legacy. The best-fit owners combine an ownership mindset with the discipline to follow a proven system — and a genuine passion for helping clients protect what matters most.
What we're looking for:
- Sales or leadership background — in insurance or outside of it
- Ready to hire and build a team from the start
- Long-term view: building enterprise value, not just annual income
- Comfortable investing $50,000-$100,000 depending on background experience at launch
$27,000 - $159,000
$200,000
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Testimonials
1. “As a prior corporate manager, I wanted to remove myself from corporate politics. Joining Brightway has allowed me to work with an organization that truly values innovation, success for all and integrity." —Derrick Vance, Brightway, The Vance Agency (Winter Springs, FL)
2. “Brightway, for me, has been a dream come true. I have a new energy in my step as I go to the office each day. For my team and I, the sky is the limit.”—Michele Robicheaux, Brightway, The Michele Robicheaux Agency (Youngsville, LA)
3. “What I like about Brightway, along with all the carriers and options I have access to, is the freedom I have. I can manage myself and my employees successfully and I appreciate the freedom from Brightway to do that.”—Sam Kassar, Brightway, The Kassar Agency (Naples, FL)
4. “By partnering with Brightway, we have so many avenues and options available to us to help our customers. This only makes our ability to help others that much stronger. We are excited for the years ahead, as we grow and make a mark on our local area!”—Amy Briley, Brightway, The Briley Family Agency (Raleigh, NC)
