Contact Broker

17006 Stone Briar Rd,
Woodway, Texas 76712
(View Map)
About the Company
Heller Business Brokers
Heller Business Brokers is a Waco-based firm dedicated to helping entrepreneurs, business owners, and investors buy and sell companies with confidence. Founded by Colin Heller, the firm combines local market expertise with proven transaction processes to deliver results across Central Texas. Whether you are preparing to exit your business or searching for the right acquisition, we provide the professional guidance needed to navigate complex deals with clarity and discretion.
We pride ourselves on building long-term relationships rooted in trust, confidentiality, and a deep understanding of the local business landscape. By blending valuation expertise, strategic marketing, and hands-on deal management, we position sellers to maximize the value of their companies while giving buyers access to opportunities that match their financial and lifestyle goals. Our network of local lenders, attorneys, CPAs, and investors ensures clients have the right resources at every step.
At Heller Business Brokers, you won’t get lost in layers of bureaucracy—you’ll work directly with a dedicated advisor who understands that every business has a story and every owner has unique goals. Our mission is simple: to help you achieve a smooth, successful transaction that preserves your hard work and creates opportunity for the future.
Broker Biography
Introduction
I am an entrepreneur and business leader with deep roots in Central Texas. While at the Hankamer School of Business at Baylor University, I co-founded SimpleBills. What began as a bootstrapped idea grew into a national utility management platform that we ultimately sold to a publicly traded property technology firm in Dallas in 2019. After more than a decade as an entrepreneur, I chose to stay on for four years to experience leading within a larger organization.
My career has been shaped by experiencing the full business lifecycle—launching a startup, driving growth, managing a mature company, and integrating into a corporate environment. Along the way, I developed expertise across operations, technology, sales and marketing, HR, legal, and leadership. I’ve been involved in transactions across industries, sizes, and structures, and today I serve as a mentor to multiple business owners, helping them scale, strengthen, and prepare for successful transitions. My passion is helping families realize the value of the businesses they’ve built and plan effectively for the generations that follow.
I founded Heller Business Brokers to combine transaction expertise with local knowledge and personal commitment. By leveraging a strong network of Central Texas lenders, attorneys, CPAs, and investors, I provide hands-on guidance that protects confidentiality, maximizes outcomes, and makes complex deals feel manageable.
I live in Woodway, Texas, with my wife and three children. Our family is actively involved in our local church, where I serve as Deacon and support operational leadership. Outside of business, I enjoy time outdoors, hunting, and pursuing my passion for technology.
Services Provided
Heller Business Brokers delivers a full suite of brokerage and advisory services designed to support business owners and buyers throughout the transaction lifecycle.
Business Valuations: Market-driven assessments that combine financial analysis, industry data, and regional knowledge to establish fair, realistic values.
Seller Representation: Confidential listings, professional marketing packages, buyer screening, negotiations, and full closing support to maximize sale value.
Buyer Representation: Assistance with sourcing opportunities, evaluating financials, structuring offers, and navigating due diligence to ensure smart acquisitions.
Deal Structuring & Financing Support: Guidance with SBA loans, bank financing, and seller financing; creative solutions like earn-outs or phased buyouts.
Local Market Expertise: Focused on Waco and Central Texas, with insights into regional industries and access to a strong network of professionals.
Our approach is hands-on and relationship-driven. We believe that successful transactions require more than numbers—they demand careful preparation, clear communication, and professional guidance from start to finish. Whether you’re a first-time buyer or a seasoned owner preparing to exit, our services are designed to make the process smooth, efficient, and rewarding.
Areas Served
Licensed In
- Texas — License number N/A
Professional Affiliations
Member - Texas Association of Business Brokers
Member - International Business Brokers Association
Member C12 (Business Owners Peer Group)
Business For Sale Listings
Cash Flow: $390,000
McLennan Co., TX
View Details Profitable Pool Construction and Service Company for Sale
This well-established pool construction and service company has been a trusted name in Central Texas for over 25 years. Known for its high-quality craftsmanship and exceptional customer service, the business has seen stable revenues between $1.2M and $1.4M for 4+ years. The company offers a comprehensive range of services including custom pool design, construction, remodels, service, and repair. Less