David Moon

A proud graduate of the University of Georgia, I bring over 25 years of franchise expertise, operations management, and business consulting experience to my role at First Choice Business Brokers – Atlanta Metro. Throughout my career, I have been entrusted with leading critical company- wide training programs, spearheading operational turnarounds, and revitalizing under-performing departments and businesses. With a proven track record of driving initiatives that reduce waste, enhance efficiency, boost revenue, and improve profitability, I understand the discipline, resilience, and strategic focus required to build and sustain a successful business. My professional strengths lie in corporate finance, project management, policy development, and process optimization—skills that consistently deliver measurable results to the companies and entrepreneurs I support. What truly drives me is my passion for building lasting relationships and providing personalized, hands-on guidance throughout every stage of the business journey. At First Choice Business Brokers, I’m proud to help clients realize their goals—whether they’re buying, selling, or scaling a business.

As well as being a successful business broker, Joe is a business owner himself. He owns multiple business so he understands what it's like to be on both sides of a transaction. He has 10+ years of experience evaluating businesses, negotiating and closing. Joe can help a potential buyer or seller navigate the complicated process of business sales and acquisition.

I work with business owners who want to learn more about value, options, and timing, whether they are ready to sell now or simply want to understand what a sale could realistically look like. My background spans corporate finance, M&A, and entrepreneurship, with hands-on experience in financial analysis, deal structuring, and operational strategy. Before becoming a business broker, I spent years working in revenue management, corporate development, and advisory roles, helping companies evaluate growth opportunities, acquisitions, and exits. That perspective carries directly into how I advise sellers today. I take a measured, data-driven approach to selling businesses. That means focusing on fundamentals like cash flow quality, owner involvement, customer concentration, and transition risk. Sellers work with me not just to “list” a business, but to position it thoughtfully, protect confidentiality, and engage only with serious, qualified buyers. Whether the goal is a full exit or simply clarity around next steps, my role is to act as a trusted advisor through what is often one of the most significant financial decisions an owner will make.