Ryan Drake-Lee

Aaron Pfeffer is a seasoned Business Broker and licensed California Broker (Lic #01781265) with Iconic in Los Angeles, specializing in small business and lower middle-market transactions up to $100 Million in value. With over 20 years of experience negotiating complex deals, Aaron brings more than just a license to the table — he brings lived experience, sharp financial insight, and a true understanding of what it means to own and operate a business. A graduate of Indiana University’s Kelley School of Business with a degree in Marketing, Aaron began his professional journey working for top-tier entertainment brands including Creative Artists Agency and Walt Disney Studios. But it was in the world of real estate, lending, and eventually business brokerage where he discovered his true passion: helping entrepreneurs navigate high-stakes transactions with confidence and clarity. Aaron’s clients value him not only for his deal-making instincts and extensive buyer network, but also for his genuine understanding of the emotional and strategic challenges involved in selling a business. Having owned multiple businesses himself, Aaron knows the grind, the risks, and the relentless drive it takes to build something — and what it takes to exit successfully. Whether you're preparing for a sale, searching for the right acquisition, or simply need guidance on valuation and strategy, Aaron is the confidant business owners turn to when it's time to make a move that matters.

Ryan Drake-Lee has over 20 years of business and corporate strategy experience. Ryan developed his business and economics perspectives in various roles including management consulting, industrial manufacturing corporate strategy with a focus on sales & marketing, digital program management in the adtech ecosystem and litigation support consulting for complex Anti-Trust and Competition economic matters. As an Engagement Manager for McKinsey & Company Ryan served multiple Consumer Packaged Goods clients in Product Strategy as well as Frontline Operations, with a focus on store operations for efficiency and maximizing value per square foot. Ryan has also served Telecommunications companies with a focus on Sales & Marketing in developing the first ‘triple play’ bundles and pioneered the Customer Lifetime Value (i.e., CLTV) concepts for customer valuation. Ryan also served clients in the Oil & Gas industry on Organizational Design and Structuring with a focus on operational risk and safety following a major environmental disaster in 2005. Additionally, Ryan refined his executive business acumen as a Global Program Manager at Google, where he worked in a Strategy & Operations function in the mid-market Ads business of Google Customer Solutions, working cross-functionally globally to drive innovative Go-to-Market strategies for Google Sales Teams. In addition to the above, Ryan has multiple years of experience as a Principal at Keystone Strategy, leading teams of Litigation Support consultants working at the direction of PhD level expert witnesses, at the request of external counsel on behalf of end clients pursuing litigation in Anti-Trust & Competition, complex Tax & Valuation, Intellectual Property and General Litigation matters. Ryan earned Bachelors’ Degrees in both Economics and French Language from Morehouse College. Ryan holds a Masters in Business Administration (MBA) from the University of California at Berkeley, Haas School of Business. Lastly, Ryan has traveled to over 45 countries, touching all continents except for Antarctica, which has deeply influenced his global perspectives on businesses and people. Ryan was born and raised in San Francisco, California, where he resides with his family.