Laurel Johnson

Introduction

Established in 1998, Sunbelt Business Brokers of Austin is one of Austin’s oldest and most experienced business brokerage firms. As part of the world’s largest business brokerage network, with offices throughout the U.S. and in nine countries, Sunbelt sells thousands of businesses of all sizes every year, spanning a wide range of industries.
Over the past two decades, we’ve provided brokerage services, mergers and acquisition assistance, and business evaluations to companies both large and small right here in Austin and the surrounding area. Without exception, we always put the needs of our clients first. We take pride in getting to know you and understanding your unique needs, requirements, and goals.
Owner and President Laurel A. Johnson leads the Austin team and is actively involved in every transaction we handle. With over thirty years of experience, Ms. Johnson has consulted on hundreds of deals with varying levels of complexity. An expert negotiator, Ms. Johnson is a highly sought-after speaker and trainer on this topic, and she has been invited to speaking engagements around the globe.
HOW WE ARE DIFFERENT.....
Our team is honored to assist business owners in one of the most important and significant decisions of their lives. With this responsibility in mind, Sunbelt Business Brokers of Austin works closely with you to become aligned with your goals, partners with you to achieve the best possible outcomes, and is committed to keeping your best interests in mind.
We also believe in complete and honest communication with our clients as we work through the complexities of the sales process. Our highly experienced team will guide you as we move from formulating your exit goals and determining buyer demand to establishing your target price, completing the negotiation, and engaging in the due diligence process. We are with you every step of the way as we partner to cross the finish line of a successful sale.
If we feel that it is not the right time to sell due to market conditions or other business factors, we won’t sugar coat it. However, if it is the right time to sell, we’ll be in your corner 100%. It is our mission to do the hard work to achieve successful results in selling your business and smoothly transitioning to new ownership.