Strategic Talent Management for the Modern Creator
The Company is a high-performing, boutique talent management agency. Founded in August 2018 by the Seller, the Company has built a reputation as a white-glove management firm for motherhood and lifestyle creators. With a deep understanding of influencer marketing and a team committed to sustainable, high-impact partnerships, the Company offers hands-on, full-spectrum management that goes far beyond traditional management.

Deep Specialization in a High-Conversion Niche
The Company is a category-defining firm specializing in a powerful, conversion-rich vertical:
- Motherhood (90%) – The Company’s core niche, offering unparalleled access to high-converting, brand-loyal audiences in parenting & family lifestyle.
- Lifestyle (10%) – Includes wellness, home, and personal style creators, providing strategic adjacency and future growth pathways.
The Company serves exclusively B2B clients—typically brands and platforms engaging influencers to promote products and services—focusing on long-term, strategic partnerships.

Full-Scope Talent Management That Drives Results
Unlike traditional agencies, the Company combines operational excellence with strategic brand positioning and genuine connection with each creator, resulting in long-term, high-yield creator relationships. Core services include:
- Talent Management (100%) – End-to-end representation and campaign execution for digital creators. The Company’s revenue is fully tied to long-term talent management agreements. Platform focus breaks down as:
- Instagram (70%) – The primary channel for content distribution and brand activations.
- TikTok (27%) – Rapidly growing driver of reach and engagement, particularly among younger motherhood creators.
- Facebook/YouTube (3%) – Longer-form content and community-focused partnerships.

Brand Positioning – Curated creator strategies for growth, monetization, and long-term success, with hands-on oversight by experienced managers.
Operational Systems – Scalable backend systems that manage deal flow, deliverables, brand relations, and creator support efficiently and transparently.

The average client tenure exceeds 12–24 months, with the majority of creators staying on for two or more years.

Proven Business Model with Retention and Predictability
The Company’s revenue is 100% retainer-based, providing reliable and predictable cash flow. Key metrics include:
- Average Retainer – Varies, with clients typically on 3–6 month renewable contracts; many on 6-month agreements.
- Sales Conversion – 95% of consult calls convert to signed clients within 7–10 days.
Client Location – National footprint; creators located across the U.S.

Remote-First Team with Clear Succession Plan
The Company is led by the Seller, who oversees operations and manages a small creator roster while guiding strategic direction and supporting the team. A Head of Talent and a Senior Talent Manager lead the day-to-day, with junior and mid-level managers handling client relationships.
The Senior Talent Manager and Head of Talent are strong internal successors, already leading team operations and strategy with minimal oversight.

Strategic Growth Opportunities & Seller Transition
Under new leadership or a larger strategic umbrella, the Company could accelerate growth via:
- Additional Talent Managers – Just 1–2 new hires would significantly increase revenue
- Brand Services Arm – Expand into campaign management for brands directly
- Educational Offerings – Digital products and coaching programs for rising creators
- Internal Operational Support – Adding light admin or client relations roles for further efficiency