This 10-year-old food content brand featuring 30-minute, family-friendly recipes generates $141K TTM at a positive margin. The off-platform concentration risk most buyers underwrite already played out: MSN removed the creator account in last year's purge, and revenue compounded anyway. What remains is the Yahoo Creator slot, transferring with the sale.

Revenue runs 70/30 between display ads and affiliate, with Raptive driving a strong $58.63 RPM across 1.71M trailing sessions. Yahoo, Amazon, and NewsBreak roll into the affiliate line. A trajectory of $75K (2023), $109K (2024), $119K (2025), and $141K TTM has TTM running ~18% above the 2025 calendar on accelerating momentum.

The operating model is the proof. The owner has worked ~2 hours per week since January 2026, and two part-time virtual assistants (combined ~$2,100 per month) handle Yahoo, publishing, social, and email from a documented SOP library. The business still generated over $44K in Q1 2026 absentee. The site was rebuilt in 2024 on a modern block-based WordPress theme with no tech debt for the buyer.

The Yahoo Creator Program is invitation-only and rarely opens to new applicants, a moat that new entrants cannot acquire at any price. It drove July 2025's 255,607-session traffic spike (double the typical range) and monetizes against the 367-recipe library. The 10,663-subscriber email list has a 54% open rate vs the ~28% industry benchmark.

Growth left on the table, ranked by attainability, includes: more Yahoo roundup volume against the 1,039-post library, systematic refresh of older posts, email reactivation through sequences, short-form video revival on a dormant TikTok that grew to over 300K followers off a 30-day video series in 2021, and inbound brand-partnership conversion.

At $199,000 on $86,415 TTM SDE, the asking is a 2.3x multiple on a content brand that has already absorbed the principal tail risk a buyer would underwrite. Moats like this don't show up at this price tier often.  


Key Benefits:

Invitation-Only Yahoo Creator Slot: The brand holds a coveted Yahoo Creator slot, an invitation-only program that rarely opens to new applicants. This is the single hardest moat for a new content entrant to acquire at any price.

$141K TTM Revenue, Up 88% Since 2023: Revenue scaled $75K (2023) to $109K (2024) to $119K (2025) to $141K TTM, with TTM running ~18% above that of the 2025 calendar year.

Priced Below QL Content-Site Multiple: The $199K asking price on $86,415 TTM SDE prices at 2.3x, falling below the 2.8x Quiet Light house average for content sites in the $100K–$500K SDE band.

MSN Concentration Risk Already Absorbed: Microsoft creator account was removed in 2026; revenue still compounded through the loss. The principal tail risk for content buyers has already played out.

$86K TTM SDE, Owner Already Absentee: The owner has worked ~2 hours per week since January 2026, and the site generated over $44K in Q1 2026 alone. Two virtual assistants, at ~$2,100 per month combined, run the operation.

Raptive Primary at Strong $58.63 RPM: Display advertising drives ~70% of revenue with Raptive across 1.71M trailing sessions, with most traffic being desktop-heavy and demonstrating Q3–Q4 seasonal RPM strength.

10.6K Email Subscribers, 54% Open Rate: The owned audience has a 54.44% open rate against the ~28% food and beverage industry benchmark. Sequences and automations are live yet undermonetized.

Site Fully Rebuilt in 2024, No Tech Debt: The site has already had a $7K modern rebuild onto a block-based Creator Theme plus WP Recipe Maker. A buyer inherits a maintainable platform, not a migration project.