Founded over a decade ago, this company manufactures and sells CBD products, including full-spectrum oils, salves, topicals, pet products, and isolates, through its Shopify DTC store and a wholesale channel. The business currently offers 72 SKUs across 30 active products, serves customers ranging from their mid-20s to 80 and above, and maintains an average order value of $100 to $110, with virtually zero returns over its entire operating history.

This company is a high-margin CBD brand generating $159K in TTM SDE on just 10 hours of weekly owner involvement. The recent revenue decline from $306K in 2024 to $246K TTM stems from owner disengagement rather than market weakness. A buyer who rebuilds the wholesale channel (dropped from 60 accounts to just seven post-COVID), invests in neglected marketing and SEO, and leverages the existing lab partnership to launch ready-to-go product extensions can scale this business well beyond its $300K annual revenue baseline with relatively minimal effort. The 17,500-person email list with a 30% open rate, combined with a loyal repeat-customer base, provides a foundation that is already producing revenue with almost no active marketing.

Gross margins have ranged from 65% to 72% over the past three years, and the entire production process can be outsourced to the owner's long-standing lab through a white-label arrangement at a 10%–15% cost increase. The lab handles formulation, testing, bottling, and labeling. The owner has operated for ten years with no legal actions, no product recalls, and no adverse events, and he will provide six or more months of transition support, personally introduce the buyer to all vendors and the lab, and sign a non-compete.  


Key Benefits:

65%–72% Gross Margins Over Three Years: High margins sustained from 2023 through the TTM provide room for reinvestment and resilience against cost fluctuations.

Virtually No Returns in 10 Years: The business has processed virtually no returns and fewer than five chargebacks total across its entire operating history.

17,500-Person Email List, 30% Open Rate: Email campaigns are the primary DTC revenue driver and continue to convert at high rates with minimal effort from the current owner.

10-Hour Weekly Workload: The owner operates the entire business in roughly 10 hours per week, leaving significant capacity for a new owner to focus on growth.

Fully Outsourceable Production: A long-standing Colorado lab offers white-label production to exact specifications, including formulation, testing, bottling, and labeling, at a 10%–15% cost increase.

Wholesale Rebuild Opportunity: The wholesale channel dropped from 60 accounts to seven due to COVID-era closures. Remaining accounts reorder monthly, and the broader retail channel has recovered.

Decade of Clean Compliance: There have been no legal actions, product recalls, adverse event reports, or health claim complaints in 10 years of operations.

USA-Based Sourcing and Manufacturing: All raw materials and production come from a Colorado lab the owner has partnered with for nearly the life of the business