10-Year-Old Short-Term Rental SaaS | $412K Revenue | $43K MRR
Business Description
Large US Growth Opportunities
Launched in 2015, this SaaS platform is built for short-term rental property managers. The business offers four products under one backend dashboard: an in-property guest tablet (the hero product), a housekeeping and maintenance automation tool, a pre-arrival digital guide, and a compliance management platform. Customers subscribe primarily to annual plans, with 94% of orders billed annually.
The business currently has approximately 4,600 active subscriptions across 430 unique accounts, generating an average MRR of roughly $43K. The average customer lifetime for tablets is 3.6 years.
The largest three customers account for 22% of revenue (11%, 9%, 2%). The company adds an average of eight new clients per month with virtually no paid advertising spend. Growth has been driven almost entirely by cold outreach, PMS partner referrals, and organic search.
Before COVID, the business was 70% US revenue. That US presence was lost during the pandemic, and the current mix has shifted to 55% UK and 35% US. The West Coast and Hawaii remain largely untapped, while the East Coast has had little focus.
The business operates with a lean team of three full-time employees and two cold-callers based in the Philippines, with the owner spending 15–26 hours per week across support, onboarding, product, and operations.
Growth for a new owner centers on re-establishing a US presence, investing in paid acquisition and conference attendance, deepening PMS partnerships, and expanding the underutilized affiliate program.
The current team could be reduced significantly if a buyer wanted to pursue a cash-flowing SaaS business. The technology and business are quite stable if a buyer only wants to maintain the status quo.
For family reasons, the current owner cannot move to the US to pursue this opportunity. While this business can be run from anywhere, the biggest growth opportunities involve the US market, trade shows, conventions, and US distribution in the short-term rental space.
Key Benefits:
Few Direct Competitors: The business is the only dedicated tablet and software provider in the short-term rental space.
Predictable Revenue: Stable recurring income is provided by 94% of subscriptions being annual.
Strong Retention: The average customer lifetime is 3.6 years.
Large Open US Markets: The East Coast, West Coast, and Hawaii remain almost entirely unaddressed.
Marketing Upside: There is little paid acquisition to date, leaving major channels unexplored.
Built-In Distribution: Over 55 PMS integrations are already established as a growth foundation.
The business currently has approximately 4,600 active subscriptions across 430 unique accounts, generating an average MRR of roughly $43K. The average customer lifetime for tablets is 3.6 years.
The largest three customers account for 22% of revenue (11%, 9%, 2%). The company adds an average of eight new clients per month with virtually no paid advertising spend. Growth has been driven almost entirely by cold outreach, PMS partner referrals, and organic search.
Before COVID, the business was 70% US revenue. That US presence was lost during the pandemic, and the current mix has shifted to 55% UK and 35% US. The West Coast and Hawaii remain largely untapped, while the East Coast has had little focus.
The business operates with a lean team of three full-time employees and two cold-callers based in the Philippines, with the owner spending 15–26 hours per week across support, onboarding, product, and operations.
Growth for a new owner centers on re-establishing a US presence, investing in paid acquisition and conference attendance, deepening PMS partnerships, and expanding the underutilized affiliate program.
The current team could be reduced significantly if a buyer wanted to pursue a cash-flowing SaaS business. The technology and business are quite stable if a buyer only wants to maintain the status quo.
For family reasons, the current owner cannot move to the US to pursue this opportunity. While this business can be run from anywhere, the biggest growth opportunities involve the US market, trade shows, conventions, and US distribution in the short-term rental space.
Key Benefits:
Few Direct Competitors: The business is the only dedicated tablet and software provider in the short-term rental space.
Predictable Revenue: Stable recurring income is provided by 94% of subscriptions being annual.
Strong Retention: The average customer lifetime is 3.6 years.
Large Open US Markets: The East Coast, West Coast, and Hawaii remain almost entirely unaddressed.
Marketing Upside: There is little paid acquisition to date, leaving major channels unexplored.
Built-In Distribution: Over 55 PMS integrations are already established as a growth foundation.
About the Business
- Years in Operation
- 11
- Employees
- 5 (3 Full-time, 2 Contractors)
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Market Outlook / Competition
- The business has no direct competitors for one of its products but has multiple competitors for the others.
- Opportunities for Growth
- Growth opportunities include focusing on North America, creating relationships with PMS partners and offering incentives, becoming more visible in the vacation rental industry, consider entering the hotel markets, and growing the affiliate program.
About the Sale
- Seller Motivation
- The seller believes better growth would occur if owned by or part of a US entity
- Transition Support
- The seller is open to sticking around as an ‘advisor’ in name only, if it helps maintain relationships with certain clients, and offers an hour per day of assistance for a defined period after handover.
Listing Info
- ID
- 2475411
- Listing Views
Listing ID: 2475411 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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