10 Yr Home-Based eCommerce Vitamin Retail - 2 Websites, 3 Marketplaces

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Own Your Own Company, Vitamin Brand, Websites, Amazon & Walmart Stores
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Business Description

Relocatable Home-Based eCommerce Vitamin & Supplement Retailer Owing 2 of Its Own Custom Websites in Addition to Selling on Amazon, Walmart, & eBay

Launched in 2008, this eCommerce business does over 1.6 million in annual revenues and has grown year over year. The product focus is nutritional vitamin supplements and eye care/health products. Revenue sources are well balanced through its' own URLs, multiple 3rd party platforms, and 21% of monthly revenues come from re-orders. The site sells its own brand of over 24 SKUs along with several other vendor brands and has a wide variety of SKUs and health areas it focuses on. The business is currently operated as a home-based business with 1 remote home-based employee and 2 owners working from their home as well. To reduce employee expense, additional third party non-binding relationships are outsourced for needed task completion.

Financial Summary:
• 2013 through 2017 Total Revenue: $10,745,904
• 2017 Total Revenue: $1,682,396
• 2017 Discretionary Earnings: $258,504
• Inventory Value: $193,000 (included in list price)

Key Benefits:
• Business Age: 10 years old, well established with Google and 3rd party platforms.
• Growth: Consistent growth and operational improvements over the last 10 years.
• Transferability: Easily transferred to a new owner and can be operated from anywhere in the US with an internet connection.
• Brands: Company owns and offers 3 very successful brands with over 50 individual products and offers several other profitable brands.
• Repeat Revenue: Approximately 49% of the customer’s re-order at least annually, resulting in 21% of the monthly revenues.
• Growth Opportunity: Seller has identified and begun the implementation of many growth and cost-saving opportunities.
• Margins: Very strong margins, allowing for capital to grow the company including plenty of paid marketing.
• Workload: Current owners (husband & wife) work a combined 40-50 hours a week operating the business.
• Site Conversion Rate: Strong conversion rate over 3%.
• Email Database: Over 58,000 active customers.

Life Vitality, Vision Clarity, and VitalTOX. The 3 brands you will own:
• It’s like another company inside.
• We have secured several contract manufacturers with products under our own brand.
• We currently have nearly 50 sku’s, and many are our top sellers.
• Our own brands means no competition for the same products with other online sellers.
• We have proven products with a history of strong sales performance.

Company has an extremely efficient Amazon store in the nutraceutical category. Sales continue to climb by double digits as we implement more and more strategies that truly set us apart from the competition.
• We have one of the few Amazon stores with 100% positive feedback at the high number of reviews we earned. We have developed secrets to keep this and all of our Amazon Performance Statistics so imperative to a profitable and successful Amazon store.
• We earned some of the best Amazon Performance Statistics in the industry.
• With many seasoned 5 star reviews currently in our portfolio, we continue to generate more 5 Star reviews than our competition. This has a direct effect on improved revenue.
• As a result of all our efforts Amazon has granted our company privileges that many Amazon sellers do not earn. These extra benefits allow us to participate in quantity Amazon marketing and benefit programs, and to offer more to the buyer than most, while gaining a much higher presence within the Amazon search results. More visibility = more sales.
• Company has a very effective Amazon storefront in the nutraceutical category. Due to intense research, our company has implemented many profitable strategies that fuel growth in the double digits. This truly sets them apart from the competition. Includes Brand Registry and Amazon Vendor central.

About the Business

Year Established:
Number of Employees:
Home Based:
• All Inventory
• All Website domain/URLs
• All Marketplace Stores
• All website content and files
• All hosting accounts
• All domain name accounts
• All customer lists
• All marketing materials
• All vendor/manufacturer contacts
• All policy and procedure documents/files
• All toll free and local phone numbers associated with website
• All email address associated with website
• All social media accounts
• All images associated with the website
• All Registered or Unregistered Trademarks
• All Contracts (written or verbal) with customers
Market Outlook/
The nutritional supplement market is growing at a fast pace. Key features give this company an advantage. Owning its own brand eliminates competition. Securing arrangements with vendors of other brands reduce competition. Offering unique services including a certified health advisor and free consultations.

Physical location is not dependent as this business can be relocated to any home or office. Website presence (what we consider our location) is exceptional. Page 1 organic Google rankings appear for most of our products and cost nothing to advertise
Growth & Expansion:
Great opportunity exists for expansion and growth. Currently this progress has been limited by inherent limitations of the owner’s physical health. Now there is very little advertising expense, limited social media engagement, and thousands of new products that can be added for sale with little upfront inventory cost. Cost-effective third-party outsourced relationships have been established and ready to be utilized, eliminating the cost of employees. Product expansion is simplified with long-term vendor and distributor cost-saving relationships.
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About the Sale

Reason For Selling:
Retiring early due to declining physical health.
Full training will be provided from both owners and sole employee to ensure all assets of the business have been communicated. Ongoing support is provided. Support and training length is negotiable.

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Business Listed by
David Benic

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