The Company is a retainer-driven performance marketing agency founded in 2020 and purpose-built for regulated, high-growth consumer categories. With deep expertise in cannabis, vape, nicotine, hemp, and alternative wellness, the Company combines SEO and lifecycle email to drive measurable revenue growth for eCommerce brands and multi-location retailers. The business is 50/50 founder-owned, fully remote, and has no office lease obligations.

Specialists in Regulated, High-Growth Niches - The Company is a trusted partner for brands that require sophisticated, compliant growth strategies where generalist agencies often struggle.

Ideal Client Profile: Mid- to large-size eCommerce brands or multi-location retailers in cannabis, vape, nicotine, or alternative wellness with $1M–$20M+ in annual revenue.

Industry Focus: 85% cannabis; 15% tobacco, hemp, and alternative products.

Client Mix: 90% B2C / 10% B2B, primarily DTC and retail consumer brands.

Geographic Reach: Approximately 95% U.S.-based clients.

Key Accounts: Includes major category leaders such as Savage Enterprises and Turning Point Brands Inc.

Retainer-Driven, SEO-Led Model:
The Company is structured around long-term, recurring engagements that create strong revenue visibility.

Revenue Mix: 100% retainer-based.
Average Retainer: Approximately $25K–$35K CAD per month.
Contract Length & Tenure: Typical agreements run 6–12+ months, with average client tenure in the same range.

Service Mix:
SEO (80%) – Technical SEO, content strategy, on-page optimization, and eCommerce category/product SEO.
Email Marketing (20%) – Lifecycle flows, campaigns, and retention programs.

Relationship-Driven Business Development
Business development combines structured outbound with strong inbound performance.

Sales Leadership:
Co-Founder – Strategic partnerships, outbound, major deals, and forecasting/operations.
Sales Representative – Inbound and referral-driven opportunities, managing the sales process through close.
Demand Generation: Primarily inbound via paid ads, supported by targeted outbound and referrals.
Sales Cycle: 3–8 weeks (shorter for smaller brands; longer for multi-location or enterprise accounts).

Lean, Distributed Team & Culture:
The Company operates with a focused, high-performance team designed for accountability and autonomy.

Team Size: Approximately 10 team members, including contractors.

Leadership & Management:
Co-Founder – Sales leadership and vision.
Co-Founder – Project management and client communications.
Client Relationships: Primarily managed by the project management lead and the SEO manager.

Location & Model: Fully remote, with team members based in Toronto and Vancouver.
The current structure can support growth to roughly $150K CAD MRR without significant headcount expansion.

Future Opportunity & Strategic Fit
The Company is well-positioned for its next phase of growth under a strategically aligned acquirer. Key levers include scaling outbound sales and building organic thought leadership via LinkedIn and YouTube. The Co-Founders are exploring an acquisition with a larger platform that offers stronger sales infrastructure, cross-vertical synergies, and complementary service lines. They are open to 6–12+ months of consulting or transitional leadership, and flexible structures to ensure a smooth integration and strong ROI for the acquirer.