12-Year-Old Police Scanner Ecomm Business
Business Description
Direct Manufacturer Agreement | 75% Proprietary Programming
Established in 2013, this company is the industry-leading ecommerce retailer specializing in police scanner radios. Operating across Shopify (59%), Amazon (40%), and eBay (2%), the business delivers technical expertise and personalized support with the goal of making scanning easy.
This turnkey, extremely passive business requires just one hour per week of owner time, supported by comprehensive SOPs, loyal employees of over three years, and systems refined over 12 years. Defensible competitive advantages include a proprietary programming service with 75% attach rate, direct manufacturer relationships with improved margins, and dominant SEO ranking as number one for major scanner keywords. Five years ago, the owner launched a separate pet industry venture several times larger, resulting in the business operating in maintenance mode with zero new content since 2019 yet still generating $788K in trailing twelve-month revenue.
Immediate high-ROI opportunities include content refresh using AI, programming automation, and diversification into adjacent categories (CB radios, marine radios, radar detectors) that could double revenue. A new scanner launching Q1 2026 will replace the current best-seller and deliver the largest sales month in company history.
The business is built on a powerhouse SEO foundation, ranking number one for virtually every major scanner keyword with over 99% organic traffic. YouTube videos have generated over 100K views, with customers mentioning daily that they discovered the business through this evergreen content. Despite zero new content creation in six years, the site still drives 14,786 active email subscribers and significant organic traffic, representing massive untapped potential. Refreshing content with AI tools, creating new product videos, and optimizing existing assets could recapture declining Shopify traffic and accelerate growth, with the owner projecting 25% sales growth in the first two months and sales doubling in 12 months.
Key Benefits:
Truly Passive Operations: The business requires only one hour weekly, with comprehensive SOPs via Loom videos and Monday.com. The owner operated abroad for years, proving system robustness.
Nearly Zero Return Rate: Pre-sale consultations and programming services ensure correct purchases and out-of-box functionality, eliminating competitors' #1 pain point.
75% Programming Attach Rate: The programming purchased by 75% of buyers is the highest-margin offering, creating a competitive advantage commodity that sellers cannot replicate.
#1 SEO Rankings: The website ranks first for every major scanner keyword with over 99% organic traffic. The top article drives 50% of site traffic on $200 per month ad spend.
100K YouTube Views & 14.8K Email Subs: Videos have generated over 100K views with customers citing discovery daily. The email list achieves 30%–54% open rates.
Direct Manufacturer Distributor: Achieved after a six-year pursuit, this relationship provides 3%–5% margin improvement, 30-day terms, and $50K expandable credit.
3-Day Lead Times Enable JIT Inventory: Manufacturers provide three-day delivery, enabling just-in-time management, allowing for only $25K inventory on-hand and greatly reducing cash outlay.
Complete US Programming Database: Frequency files for all states and metros in Google Drive transform a complex two- to three-hour manual process into a streamlined 15-minute operation.
This turnkey, extremely passive business requires just one hour per week of owner time, supported by comprehensive SOPs, loyal employees of over three years, and systems refined over 12 years. Defensible competitive advantages include a proprietary programming service with 75% attach rate, direct manufacturer relationships with improved margins, and dominant SEO ranking as number one for major scanner keywords. Five years ago, the owner launched a separate pet industry venture several times larger, resulting in the business operating in maintenance mode with zero new content since 2019 yet still generating $788K in trailing twelve-month revenue.
Immediate high-ROI opportunities include content refresh using AI, programming automation, and diversification into adjacent categories (CB radios, marine radios, radar detectors) that could double revenue. A new scanner launching Q1 2026 will replace the current best-seller and deliver the largest sales month in company history.
The business is built on a powerhouse SEO foundation, ranking number one for virtually every major scanner keyword with over 99% organic traffic. YouTube videos have generated over 100K views, with customers mentioning daily that they discovered the business through this evergreen content. Despite zero new content creation in six years, the site still drives 14,786 active email subscribers and significant organic traffic, representing massive untapped potential. Refreshing content with AI tools, creating new product videos, and optimizing existing assets could recapture declining Shopify traffic and accelerate growth, with the owner projecting 25% sales growth in the first two months and sales doubling in 12 months.
Key Benefits:
Truly Passive Operations: The business requires only one hour weekly, with comprehensive SOPs via Loom videos and Monday.com. The owner operated abroad for years, proving system robustness.
Nearly Zero Return Rate: Pre-sale consultations and programming services ensure correct purchases and out-of-box functionality, eliminating competitors' #1 pain point.
75% Programming Attach Rate: The programming purchased by 75% of buyers is the highest-margin offering, creating a competitive advantage commodity that sellers cannot replicate.
#1 SEO Rankings: The website ranks first for every major scanner keyword with over 99% organic traffic. The top article drives 50% of site traffic on $200 per month ad spend.
100K YouTube Views & 14.8K Email Subs: Videos have generated over 100K views with customers citing discovery daily. The email list achieves 30%–54% open rates.
Direct Manufacturer Distributor: Achieved after a six-year pursuit, this relationship provides 3%–5% margin improvement, 30-day terms, and $50K expandable credit.
3-Day Lead Times Enable JIT Inventory: Manufacturers provide three-day delivery, enabling just-in-time management, allowing for only $25K inventory on-hand and greatly reducing cash outlay.
Complete US Programming Database: Frequency files for all states and metros in Google Drive transform a complex two- to three-hour manual process into a streamlined 15-minute operation.
About the Business
- Years in Operation
- 12
- Employees
- 2 (1 Full-time, 1 Contractor)
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Facilities & Assets
- The owner uses a Minneapolis warehouse location (a 10x6–10x7 room within their larger 7,500-sqft. facility) for kitting, bundling, and fulfilling Shopify orders, but states that this space is not mandatory for running the business.
- Market Outlook / Competition
- The brand does not have a lot of direct competitors, as the market has a high barrier to entry.
- Opportunities for Growth
- Growth opportunities include content and UX refresh, product line expansion, marketing growth via scaling paid ads and partnering with influencers or related communities, creating a used police scanner trade-in program, and AI-powered programming.
About the Sale
- Seller Motivation
- The current owner wants to focus on their other business.
- Transition Support
- The current owner has SOPs available for all aspects of the business and is willing to offer any support or transition assistance needed.
Listing Info
- ID
- 2440990
- Listing Views
Listing ID: 2440990 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
Businesses for SaleNew York Businesses for SaleNew York Internet Related Businesses for SaleNew York E-Commerce & E-Tailers Businesses for Sale



