This 13-year-old education resource platform serves homeschool parents and classroom teachers with printable activities, curricula, and a paid membership library focused on content for preschool through second grade. Founded in 2012, the business has matured well beyond its blog origins into a diversified digital operation generating $83,231 in TTM SDE across three independent revenue streams: Raptive display advertising (33% of revenue), a recurring printables membership (35%), and direct product sales through an owned storefront and Teachers Pay Teachers (approximately 21%), with affiliates and sponsorships making up the remainder.

The business runs on 5 to 7 hours of owner time per week, supported by contracted virtual assistants who produce a minimum of 15 new printables per month, a standing tech support relationship, and 90,000 email subscribers on an active list. The infrastructure is in place; what has been absent is growth-oriented management. The current owner is transitioning to a career in mental health counseling and has, by her own account, deprioritized marketing for several years. Ad spend has held at $10 to $15 per day despite a Facebook funnel that converts profitably. The membership sits at 379 members with no paid acquisition behind it, as members join organically through email sequences and on-site pop-ups alone.

A buyer with digital marketing experience acquires a functioning, outsourced system at a revenue trough, one with a proven ad funnel ready to scale, a membership channel that has never been advertised, and a printables library built over 13 years with deep content depth across dozens of categories.


Key Benefits:

Untapped Membership Growth Channel: With zero ad spend, 379 paying members were acquired, joining entirely through organic email sequences and on-site pop-ups. A buyer with paid acquisition experience has a clear, immediate lever to pull.

Proven Ad Funnel, Never Scaled: A Facebook funnel converting profitably at $10 to $15 per day has never been pushed higher due to the owner’s risk aversion. The proof of concept exists; the ceiling does not.

Three Independent Revenue Streams: Display advertising (33%), a recurring printables membership (35%), and direct product sales (21%) provide diversified income with no single point of failure.

Runs on 5 to 7 Hours Per Week: Strong contractor infrastructure and automated systems allow a new owner to operate lean from day one or redirect that time entirely toward growth.

Active Email Subscriber List: A cleaned, engaged list of 90,000 subscribers, built over 13 years across the homeschool and early childhood education niche, is included in the sale as a direct marketing asset.

Significant Social Followings: Followings on Facebook (186K) and Pinterest (160K) have been built organically with no dedicated social strategy, representing meaningful reach that a marketing-focused buyer can activate.

Fully Outsourced, 13 Years of History: A business built since 2012, with contracted virtual assistants delivering 15 or more new printables monthly, offers a mature and systemized operation that a buyer steps into on day one.