**Note, this is a Canadian-based business and does not qualify for SBA financing.

Founded in 2013, this running-content-and-curated-directory site has served millions of runners each year across the United States, Canada, Australia, New Zealand, and the UK.

They have achieved revenue growth every year since 2020. However, the owners have intentionally run the business as a lifestyle business.

The business helps runners discover races and gives event organizers a targeted channel to reach a high-intent audience (runners) actively searching for their next race.

It has a high repeat rate of advertisers, with most customer acquisition occurring through inbound interest. The retention rate for advertisers spending over $1K per year is over 75%, and over 95% for those spending over $10K per year.

Over the trailing 12 months ending April 2026, the business is tracking toward approximately US$961K in revenue, with the majority carrying ~50% net margins. Revenue has more than doubled since 2022.

Growth opportunities include building partnerships with brands and organizations outside North America, expansion into social media and video (very little has been done to date), focusing on email marketing to 128K subscribers, and expansion into new markets.

Revenue comes primarily from direct advertising sales to race organizers through featured listings, site takeovers, custom content placements, and sponsored email campaigns. There is a growing affiliate revenue stream through training apps and travel partnerships.

Day-to-day operations are handled by a team of seven part-time contractors covering sales, account management, and content. One founder has built highly automated systems and custom platforms to run the business and sales teams efficiently.

Both founders currently spend 10–20 hours per week each on the business, with the technical infrastructure requiring only 2–5 hours of maintenance per week—work that is well-documented and readily transferable to an external developer or contractor.

Note: This business is NOT SBA-financeable.  


Key Benefits:

Stable, Growing Revenue: Revenue has increased more than 100% since 2022.

High-Retention Advertiser Base: The business sees over 75% retention for advertisers spending over $1K per year and over 95% retention for advertisers spending $10K or more.

High-Earner Demographic: The primary visitors are runners who are generally also high earners.

Lean, Systematized Operations: Seven part-time contractors run day-to-day operations.

Low Owner Workload: The founders have built a great lifestyle business, and each works under 20 hours per week.

Email Database Asset: There are 128K geographically-segmented subscribers, with monetization still largely untapped.

Geographic and Vertical Expansion: There is a strong US base, with limited presence in the UK, Europe, and adjacent sports.